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B2B Sales Bootcamp

This pure online course for Business Owners & B2B sales teams prepares you to succeed in direct sales to institutions. Understand different buying influences, research the client’s business needs & position our products as investments that produce tangible business results. Course includes 4 hours of video lessons & case studies. Certificate on completion. Taught by IIM alumnus Maneesh Konkar.

5
(1 rating)
Course Instructor Maneesh Konkar

₹499.00

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Learn practical sales & marketing concepts for direct sales in B2B and B21 situations.

Who is this course for?

  1. Graduate students who are exploring a career in an institutional sales business.
  2. Learners appearing for an interview for a direct sales job or an MBA program at a b-school.
  3. MBA / business management students looking to expand their knowledge of B2B sales management.
  4. Working professionals with up to 6 years of experience who want to upgrade their skills for better opportunities.
  5. Those who are looking for better jobs in Sales & Marketing.

Ratings & Reviews

5 /5

2 ratings

1 reviews

5

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PB
Prathamesh Bagal

2 months ago

GS
Guntas Singh

4 months ago

Well covered concepts, concise and clear explanations, super useful case study resources. The course teaches you how to think like a salesperson in B2B situations.

Learning Outcomes

Defining a Mission & Vision & a Territory Action plan for your team.

Researching your Customer’s needs.

How to handle objections & close.

Understand your job role in B2B sales.

Positioning your product as an Investment with Long Term Benefits.

How to handle multiple decision makers in an account.

Course Curriculum

1 Subject

Sales Management

0 Exercises 67 Learning Materials

Course Launch & Methodology

Course Launch & Methodology

Download the Direction One Android App now

External Link

Introduction to Direct Sales Management - B21 & B2B

Introduction Video & Course Outline

External Link
FREE

Introduction Course Outline

PDF
FREE

Get a Certificate like this on Course Completion

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FREE

Defining Sales Management

External Link
FREE

Developing your Mission & Vision.

Developing a Mission & Vision.

PDF
FREE

Workbook - Developing a Mission & Vision

PDF
FREE

Developing your Company's Mission & Vision

External Link
FREE

Developing a Mission - Walmart, 3M & Elon Musk Examples

External Link

What is Google's Mission? Video-1

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What is Google's Mission? Video-2

External Link

Driving a Business Growth Strategy

Converting a Company Vision into a Territory Action Plan

External Link
FREE

Researching the Business Opportunity.

Handout - Researching the Business Opportunity

PDF

Workbook - Researching the Business Opportunity

PDF
FREE

Research the Business Opportunity

External Link
FREE

How to Research your Dream Company - Dabur

External Link
FREE

Handout - Investor Presentation - Dabur

PDF
FREE

Handout - Dabur Conference Call Transcript

PDF
FREE

Research your Dream Company - HUL.

External Link

Key Account Map

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Handout - Hindustan Unilever - Investor Presentation

PDF

More Research - Colgate

External Link

More Research - D'Mart

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More Research -Linkedin

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Research your Dream Company - GCPL.

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Handout - Godrej Consumer - Investor Presentation.

PDF

Handout - Godrej Consumer - Conference Call Transcript

PDF

Research Key Decision makers in your Customer's Business.

External Link

Research the Business Opportunity - ACE - Action Checklist for Execution Excellence

Communicating Value & Justifying Price

Handout - Investment Benefits Analysis

PDF
FREE

Workbook - Investment Benefits Analysis

PDF
FREE

Video Lesson - Investment Benefits Analysis

External Link
FREE

Case- Maruti Suzuki-Making Nexa Viable in Small Towns

PDF

Handout - Case Explanation-Maruti Suzuki-Nexa

PDF

Case Explanation - Maruti Suzuki Nexa

External Link

Investment Benefits Analysis for Electrical Products

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Investment Benefits Analysis for Roofing products.

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Sales Management in B2B - ACCESS Sales Process

Handout - ACCESS Sales Process

PDF
FREE

Workbook - ACCESS Sales Process for B2B Situations

PDF
FREE

The six step ACCESS Process

External Link
FREE

Making a Powerful Company Introduction

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Handout - Objection Handling & Closing

PDF
FREE

11 Responses to a Price Objection.

External Link
FREE

Objection - Let me Think over it.

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Objection - Am happy with my existing vendor.

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Objection - Previous bad experience.

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Objection - I am not interested.

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Objection - Not the Decision Maker

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Closing Skills

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Case - Real Estate Selling

PDF

Case - Starlight Electricals (Inspired by Schneider Electric)

PDF

Handout - Case Explanation - Starlight Electricals

PDF

Case Explanation - Starlight Electricals

External Link

Sales Management in Direct (B21) Sales Situations

Handout - STAR Sales Process.

PDF
FREE

STAR Selling

External Link
FREE

Dazzle Customers with a Professional Company Introduction

External Link

Run an Effective Monthly Review Meeting.

External Link
FREE

Critical to Achieve Sales Incentives - Time Management.

External Link

Excite Customers with a Professional Category Sales Story

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Convert Customers with a Professional Product Story

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Case - Ecommerce World (Inspired by Flipkart)

PDF

Handout - Case Explanation - Ecommerce World

PDF

Case Explanation - Ecommerce World

External Link

Making a Territory Action Plan

Additional Reading from All Over

Prof Mohan Sawhney on Creating Value

External Link

Prof Mohan Sawhney - Sell the Outcome not the Product

External Link

Get your Certificate

Get your Certificate

Course Instructor

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Maneesh Konkar

93 Courses   •   24812 Students

Hi Everyone,

I am Maneesh Konkar, ​ Founder - Direction One Consulting. Am an MBA from IIM Bangalore. Started my career with ITC. 

I run Direction One Consulting (from 1999), a global training, custom elearning content development company & digital marketing training agency that has been training leaders, middle level managers & young working professionals in B2C & FMCG Channel Sales, digital marketing, Leadership & B2B Negotiation skills for over 20 years now.  

We have worked with over 75 companies  viz. Tata Motors, Amazon, Bajaj Auto,  VLCC, Parle, Godrej Consumer, Legrand, Asian Paints, ICICI Bank, Cargill Foods, Mahindra, Aditya Birla group and more.

I am also a Visiting Faculty with SPJIMR, Mumbai, and a panelist at IIM Bangalore interviews multiple times.

Since early 2020, we have launched our online courses site www.directionone.org with over 15 Online courses in Sales & Digital Marketing with Certificates. We have worked with over 20 elearning companies across Asia, Africa, Europe, Australia, US & Canada to kick start their online growth. 

Our instructional designers & SMEs have practical elearning & professional training industry experience of over 20 years. We use real life scenarios, develop interactive elearning content & design otj exercises into the elearning modules itself. We use AI tools (ChatGPT, Perplexity, playground) Articulate Storyline &  Rise 360 softwares along with awesome editing skills on Adobe After Effects & Premier Pro to create content for all learning management systems. 

We also have readymade courses in our elearning course library on digital marketing, POSH, career conversations, sales and marketing. 

Our digital marketing training services help clients run campaigns on Facebook & Google ads leading to lower cost per lead and cost per retail outcomes. With powerful training inputs, our clients can create strong social media profiles & run highly focused hyper local campaigns on Facebook, Instagram, Google Search, Display & YouTube ads. 

 On our Direction One - Digital Hindi & English YouTube channels we also provide high quality content on sales, digital marketing, leadership, seo and career success.   

Am a great fan of Robert Kaplan's Balanced Scorecard & Marcus Buckingham's Strengths Finder approach towards business and people management. Strong believer in the concept that "no one joins an organization to deliberately do a bad job" So the root cause of poor individual performance is a combination of individual competence & motivation and mostly through process excellence, organizational vision, strategy & climate. 

Contact us at +919820503710 or maneesh@directiononeonline.com to discuss how we could assist you in driving business growth by developing your people through blended learning, digital marketing or custom elearning content.

For more info on all this, check out www.directiononeconsulting.com

Our expertise: Custom Elearning Content Development. Sales, Negotiations, Digital Marketing & Leadership Training, Digital Marketing.

Get Certificate on Completion

Complete all the modules successfully and receive a Certificate and Alumni Status. Join a vibrant digital marketing community and stay abreast of the latest developments in the field of marketing.

Benefits of this one Month pure online course

Over 8 Hours of Content

One Month Duration

Case Studies on Flipkart, Maruti, Legrand, Vinculum & more.

Certificate on Completion

All Categories

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Direction One

Corporate Training and super practical e-learning courses to kickstart your career.

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+919820503710