Consumer Marketing Bootcamp Online Course
For everyone who wants to understand a marketing role. Learn key marketing terms like TG / SOV / CPRP / GRP / FGD etc. Get an idea of different marketing functions of brand, product, media, consumer insights, etc. Learn key elements that go into great marketing campaigns of products at your dream company - ITC, HUL, etc. Analyze the brand strategies of your Dream Company's products - Coca Cola, Pepsi, Bisleri, Reckitt Benckiser, etc. Get ideas to outclass every other job seeker & differentiate your bio data. Confidently handle a marketing interview.
₹1999.00
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A 7 day course that will boost your consumer marketing knowledge & build a foundation for your marketing career.
Who is this Course for:
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Students wanting to explore the field of consumer marketing.
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Summer interns & first time job entrants to sales & marketing.
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Young professionals wanting to shift from sales, operations or any other function to marketing.
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Business owners & entrepreneurs who want to hire agencies develop great marketing campaigns for their products.
Course Instructor
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Maneesh Konkar
47 Courses • 26899 Students
I run Direction One Consulting from Mumbai, India. We do 3 things: 1. Sales, negotiations & Digital Marketing Training. 2. 1 on 1 Coaching & online courses in Sales & Marketing. 3. Create scorm compliant elearning modules for L&D teams in corporates. Am a BE from VIT, Pune (1991) & a PGDM from IIM Bangalore 1995. Corporate Trainer with Amazon, Tata Motors, Bajaj, ICICI, Legrand & more.
Course Curriculum
1 Subject
The Sales & Marketing Bootcamp
41 Learning Materials
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Course Introduction
Course Methodology / Q&A / Certificates & More
Consumer Marketing Bootcamp - Introduction
Different Roles in a Consumer Marketing Structure
Handout - Different Roles in Consumer Marketing
Different Marketing Roles - Brand Manager
Different Mktg Roles - 2 - Product Manager & Other Roles
Ask your Questions here
Key Terms in Consumer Marketing
Key Terms in Consumer Marketing
Key Consumer Marketing Terminology
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The Consumer Marketing Process
Key Steps in Developing a Marketing Plan
Key Steps in Developing a Marketing Plan
The Annual Marketing Plan Process
A Sample Marketing Plan - Media Channel
How to Make a Brand Plan for an Existing Brand
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Consumer Marketing Basic Concepts
Handout - Basic Marketing Concepts
Marketing Concepts - STP & Functional & Emotional Benefits
Analyzing Marketing Campaigns
Analyzing Marketing Campaigns - 1
Mountain Dew Ad
Thums Up Ads
Bisleri Ads
Harpik Ads
Astral Pipes Ads
Ad - Spotify Uber Ride
Ad - British Airways
Ad - Pay per Laugh - Barcelona
Campaign - Savlon ITC
Spotify Uber, British Airways, pay per Laugh and ITC Savlon
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Assignment 1
Assignment - Understanding Consumer Marketing Careers
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Learning Outcomes
01
A Simple Hack to take 100% control of your Interview.
02
Make a Million Dollar Resume
03
Key measures of consumer marketing objectives
Benefits of this course
Build a powerful bio data for your dream marketing role.
Learn how to plan a marketing campaign thru ATL, BTL & digital elements.
Learn marketing terms like TG, SOV, Reach, CPRP, circulation, etc
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