dots bg

Consumer Marketing Bootcamp Online Course

For everyone who wants to understand a marketing role. Learn key marketing terms like TG / SOV / CPRP / GRP / FGD etc. Get an idea of different marketing functions of brand, product, media, consumer insights, etc. Learn key elements that go into great marketing campaigns of products at your dream company - ITC, HUL, etc. Analyze the brand strategies of your Dream Company's products - Coca Cola, Pepsi, Bisleri, Reckitt Benckiser, etc. Get ideas to outclass every other job seeker & differentiate your bio data. Confidently handle a marketing interview.

Course Instructor Maneesh Konkar

₹499.00

dots bg

A 7 day course that will boost your consumer marketing knowledge & build a foundation for your marketing career.



Who is this Course for:


  • Students wanting to explore the field of consumer marketing. ​

  • Summer interns & first time job entrants to sales & marketing.

  • Young professionals wanting to shift from sales, operations or any other function to marketing.

  • Business owners & entrepreneurs who want to hire agencies develop great marketing campaigns for their products.


Course Instructor

tutor image

Maneesh Konkar

87 Courses   •   24169 Students

Founder - Direction One Consulting. MBA from IIM Bangalore. Started his career with ITC. Over the past 21 years, he has conducted various professional courses for teams from fmcg & consumer companies like Tata Motors, Amazon, Bajaj Auto,  VLCC, Parle, Godrej Consumer, Legrand, Asian Paints, ICICI Bank, Cargill Foods, Mahindra, Aditya Birla group and more. He has consulted with manufacturing, automobile, FMCG, IT, pharma, internet, and building construction.

He is also a Visiting Faculty with SPJIMR, Mumbai, and a panelist at IIM Bangalore interviews multiple times.

In the last 14 months Maneesh has worked with over 24 startups across Asia, Australia, UK, USA & Canada to upscale their digital marketing strategies & develop their GTM framework to go online.

​He is also rapidly scaling up his own startup - directionone.org in the edtech space which provides various professional courses in sales & marketing. 

Course Curriculum

1 Subject

The Sales & Marketing Bootcamp

0 Exercises 58 Learning Materials

Course Introduction

Course Methodology / Q&A / Certificates & More

Consumer Marketing Bootcamp - Introduction

External Link

Join the Facebook Community

External Link

Join the Telegram group for all future communication

External Link

Batch 1 - Inaugural Session - 16 May 2021

External Link

Ask your Questions here

External Link

Inaugural Session - June Batch

External Link

Download the Direction One Android app now

External Link

Different Roles in a Consumer Marketing Structure

Handout - Different Roles in Consumer Marketing

PDF

Different Marketing Roles - Brand Manager

Video
17:54

Different Mktg Roles - 2 - Product Manager & Other Roles

Video
31:45

Ask your Questions here

External Link

Activate your Super Discounts on Course Completion

Activate your Super Discounts on Course Completion

Key Terms in Consumer Marketing

Key Terms in Consumer Marketing

PDF

Key Consumer Marketing Terminology

Video
21:40

Ask your Questions here

External Link

The Consumer Marketing Process

Key Steps in Developing a Marketing Plan

PDF

Key Steps in Developing a Marketing Plan

Video
25:54

The Annual Marketing Plan Process

PDF

A Sample Marketing Plan - Media Channel

PDF

How to Make a Brand Plan for an Existing Brand

PDF

Ask your Questions here

External Link

Consumer Marketing Basic Concepts

Handout - Basic Marketing Concepts

PDF

Marketing Concepts - STP & Functional & Emotional Benefits

Video
25:00

Analyzing Marketing Campaigns

Analyzing Marketing Campaigns - 1

Video
26:26

Mountain Dew Ad

External Link

Thums Up Ads

External Link

Bisleri Ads

External Link

Harpik Ads

External Link

Astral Pipes Ads

External Link

Ad - Spotify Uber Ride

External Link

Ad - British Airways

External Link

Ad - Pay per Laugh - Barcelona

External Link

Campaign - Savlon ITC

External Link

Spotify Uber, British Airways, pay per Laugh and ITC Savlon

Video
10:47

Ask your Questions here

External Link

Assignment 1

Assignment - Understanding Consumer Marketing Careers

PDF

Build & Differentiate your Bio data

Careers of Marketing Stars - Deepak Gulati CMO Bridgestone / IIMB / ex P&G

Video
15:00

Careers of Marketing Stars - Vishal Gupta / IIMB / Unilever

Video
9:8

2 Project Ideas to Build your Bio Data

Video
11:17

Ask your Questions here

External Link

Resume Writing & Interviewing Skills

4 Keys to Structuring your Resume

Video
3:37

The Myth of the Stress Test

Video
5:3

5 Steps to Dazzle in any Interview

Video
3:22

Do Linkedin Profiles have these 3 Critical Things

Video
8:10

4 Answers to Give When Starting an Interview

Video
6:14

Interview Q - You have no work experience

Video
2:40

Interview Q - What are your Career Objectives

Video
3:39

Interview Q - Which Role or Location would your prefer?

Video
1:42

Interview Q - What are your Skills?

Video
3:5

Interview Q - Why do you want to join my Company?

Video
4:56

Interview Q - Why should we hire you over the Others?

Video
1:54

Interview Q - What are your most significant achievements in life?

Video
3:4

Ask your Questions here

External Link

Q&A & Assignments

Q&A Thu 20 May 2021

External Link

Get your Certificate

Get your Certificate

Additional Marketing Resources

Sign up for the Exchange4Media newsletter

External Link

Activate your Super Discounts

Activate your Super Discounts

Benefits of this course


Build a powerful bio data for your dream marketing role.


Learn how to plan a marketing campaign thru ATL, BTL & digital elements.


Learn marketing terms like TG, SOV, Reach, CPRP, circulation, etc​


Learning Outcomes

01


A Simple Hack to take 100% control of your Interview.


02


Make a Million Dollar Resume


03


Key measures of consumer marketing objectives