Consumer Marketing Bootcamp Online Course
For everyone who wants to understand a marketing role. Learn key marketing terms like TG / SOV / CPRP / GRP / FGD etc. Get an idea of different marketing functions of brand, product, media, consumer insights, etc. Learn key elements that go into great marketing campaigns of products at your dream company - ITC, HUL, etc. Analyze the brand strategies of your Dream Company's products - Coca Cola, Pepsi, Bisleri, Reckitt Benckiser, etc. Get ideas to outclass every other job seeker & differentiate your bio data. Confidently handle a marketing interview.
₹499.00
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A 7 day course that will boost your consumer marketing knowledge & build a foundation for your marketing career.
Who is this Course for:
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Students wanting to explore the field of consumer marketing.
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Summer interns & first time job entrants to sales & marketing.
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Young professionals wanting to shift from sales, operations or any other function to marketing.
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Business owners & entrepreneurs who want to hire agencies develop great marketing campaigns for their products.
Course Instructor
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Maneesh Konkar
93 Courses • 24816 Students
Hi Everyone,
I am Maneesh Konkar, Founder - Direction One Consulting. Am an MBA from IIM Bangalore. Started my career with ITC.
I run Direction One Consulting (from 1999), a global training, custom elearning content development company & digital marketing training agency that has been training leaders, middle level managers & young working professionals in B2C & FMCG Channel Sales, digital marketing, Leadership & B2B Negotiation skills for over 20 years now.
We have worked with over 75 companies viz. Tata Motors, Amazon, Bajaj Auto, VLCC, Parle, Godrej Consumer, Legrand, Asian Paints, ICICI Bank, Cargill Foods, Mahindra, Aditya Birla group and more.
I am also a Visiting Faculty with SPJIMR, Mumbai, and a panelist at IIM Bangalore interviews multiple times.
Since early 2020, we have launched our online courses site www.directionone.org with over 15 Online courses in Sales & Digital Marketing with Certificates. We have worked with over 20 elearning companies across Asia, Africa, Europe, Australia, US & Canada to kick start their online growth.
Our instructional designers & SMEs have practical elearning & professional training industry experience of over 20 years. We use real life scenarios, develop interactive elearning content & design otj exercises into the elearning modules itself. We use AI tools (ChatGPT, Perplexity, playground) Articulate Storyline & Rise 360 softwares along with awesome editing skills on Adobe After Effects & Premier Pro to create content for all learning management systems.
We also have readymade courses in our elearning course library on digital marketing, POSH, career conversations, sales and marketing.
Our digital marketing training services help clients run campaigns on Facebook & Google ads leading to lower cost per lead and cost per retail outcomes. With powerful training inputs, our clients can create strong social media profiles & run highly focused hyper local campaigns on Facebook, Instagram, Google Search, Display & YouTube ads.
On our Direction One - Digital Hindi & English YouTube channels we also provide high quality content on sales, digital marketing, leadership, seo and career success.
Am a great fan of Robert Kaplan's Balanced Scorecard & Marcus Buckingham's Strengths Finder approach towards business and people management. Strong believer in the concept that "no one joins an organization to deliberately do a bad job" So the root cause of poor individual performance is a combination of individual competence & motivation and mostly through process excellence, organizational vision, strategy & climate.
Contact us at +919820503710 or maneesh@directiononeonline.com to discuss how we could assist you in driving business growth by developing your people through blended learning, digital marketing or custom elearning content.
For more info on all this, check out www.directiononeconsulting.com
Our expertise: Custom Elearning Content Development. Sales, Negotiations, Digital Marketing & Leadership Training, Digital Marketing.
Course Curriculum
1 Subject
The Sales & Marketing Bootcamp
0 Exercises • 67 Learning Materials
Course Introduction
Course Methodology / Q&A / Certificates & More
Consumer Marketing Bootcamp - Introduction
Join the Facebook Community
Join the Telegram group for all future communication
Batch 1 - Inaugural Session - 16 May 2021
Ask your Questions here
Inaugural Session - June Batch
Download the Direction One Android app now
Different Roles in a Consumer Marketing Structure
Handout - Different Roles in Consumer Marketing
Different Marketing Roles - Brand Manager
Different Mktg Roles - 2 - Product Manager & Other Roles
Ask your Questions here
Key Terms in Consumer Marketing
Key Terms in Consumer Marketing
Key Consumer Marketing Terminology
Ask your Questions here
The Consumer Marketing Process
Key Steps in Developing a Marketing Plan
Key Steps in Developing a Marketing Plan
The Annual Marketing Plan Process
A Sample Marketing Plan - Media Channel
How to Make a Brand Plan for an Existing Brand
Ask your Questions here
Consumer Marketing Basic Concepts
Handout - Basic Marketing Concepts
Marketing Concepts - STP & Functional & Emotional Benefits
Analyzing Marketing Campaigns
Analyzing Marketing Campaigns - 1
Mountain Dew Ad
Thums Up Ads
Bisleri Ads
Harpik Ads
Astral Pipes Ads
Ad - Spotify Uber Ride
Ad - British Airways
Ad - Pay per Laugh - Barcelona
Campaign - Savlon ITC
Spotify Uber, British Airways, pay per Laugh and ITC Savlon
Ask your Questions here
Assignment 1
Assignment - Understanding Consumer Marketing Careers
Build & Differentiate your Bio data
Careers of Marketing Stars - Deepak Gulati CMO Bridgestone / IIMB / ex P&G
Careers of Marketing Stars - Vishal Gupta / IIMB / Unilever
2 Project Ideas to Build your Bio Data
Ask your Questions here
Resume Writing & Interviewing Skills
4 Keys to Structuring your Resume
The Myth of the Stress Test
5 Steps to Dazzle in any Interview
Do Linkedin Profiles have these 3 Critical Things
4 Answers to Give When Starting an Interview
Interview Q - You have no work experience
Interview Q - What are your Career Objectives
Interview Q - Which Role or Location would your prefer?
Interview Q - What are your Skills?
Interview Q - Why do you want to join my Company?
Interview Q - Why should we hire you over the Others?
Interview Q - What are your most significant achievements in life?
Ask your Questions here
Q&A & Assignments
Q&A Thu 20 May 2021
Get your Certificate
Get your Certificate
Additional Marketing Resources
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Continue your Learning
Continue Learning
Sign up for "The FMCG Marketing Bootcamp" for Rs 499
Sign up for the "The Ultimate Digital Marketing Course - English & Hindi" for Rs 1299
Sign up for "The Trade Marketing & Distribution" Course for Rs 999
Follow "Direction One - Success" on YouTube for lots of success tips.
Check out our other courses / Free & Paid Courses starting from Rs 499
Best offer - All Courses Site Subscription / All 12 courses worth Rs 10,000 for just Rs 3499
Sign up for "The Consumer Marketing Bootcamp" for Rs 499
Follow Direction One_Success on Instagram for regular reels on success & salary negotiation tips.
Follow Direction One - Digital on YouTube for superb digital marketing inputs.
For Direction One_digital on Instagram for great inputs on digital marketing
Learning Outcomes
01
A Simple Hack to take 100% control of your Interview.
02
Make a Million Dollar Resume
03
Key measures of consumer marketing objectives
Benefits of this course
Build a powerful bio data for your dream marketing role.
Learn how to plan a marketing campaign thru ATL, BTL & digital elements.
Learn marketing terms like TG, SOV, Reach, CPRP, circulation, etc
All Categories
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