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Consumer Marketing Bootcamp Online Course

For everyone who wants to understand a marketing role. Learn key marketing terms like TG / SOV / CPRP / GRP / FGD etc. Get an idea of different marketing functions of brand, product, media, consumer insights, etc. Learn key elements that go into great marketing campaigns of products at your dream company - ITC, HUL, etc. Analyze the brand strategies of your Dream Company's products - Coca Cola, Pepsi, Bisleri, Reckitt Benckiser, etc. Get ideas to outclass every other job seeker & differentiate your bio data. Confidently handle a marketing interview.

Course Instructors Maneesh Konkar

₹499.00

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Course Curriculum

1 Subject

The Sales & Marketing Bootcamp

0 Exercises 58 Learning Materials

Course Introduction

Course Methodology / Q&A / Certificates & More

Consumer Marketing Bootcamp - Introduction

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Join the Facebook Community

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Join the Telegram group for all future communication

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Batch 1 - Inaugural Session - 16 May 2021

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Ask your Questions here

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Inaugural Session - June Batch

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Download the Direction One Android app now

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Different Roles in a Consumer Marketing Structure

Handout - Different Roles in Consumer Marketing

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Different Marketing Roles - Brand Manager

Video
17:54

Different Mktg Roles - 2 - Product Manager & Other Roles

Video
31:45

Ask your Questions here

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Activate your Super Discounts on Course Completion

Activate your Super Discounts on Course Completion

Key Terms in Consumer Marketing

Key Terms in Consumer Marketing

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Key Consumer Marketing Terminology

Video
21:40

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The Consumer Marketing Process

Key Steps in Developing a Marketing Plan

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Key Steps in Developing a Marketing Plan

Video
25:54

The Annual Marketing Plan Process

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A Sample Marketing Plan - Media Channel

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How to Make a Brand Plan for an Existing Brand

PDF

Ask your Questions here

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Consumer Marketing Basic Concepts

Handout - Basic Marketing Concepts

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Marketing Concepts - STP & Functional & Emotional Benefits

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25:00

Analyzing Marketing Campaigns

Analyzing Marketing Campaigns - 1

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26:26

Mountain Dew Ad

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Thums Up Ads

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Bisleri Ads

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Harpik Ads

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Astral Pipes Ads

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Ad - Spotify Uber Ride

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Ad - British Airways

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Ad - Pay per Laugh - Barcelona

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Campaign - Savlon ITC

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Spotify Uber, British Airways, pay per Laugh and ITC Savlon

Video
10:47

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Assignment 1

Assignment - Understanding Consumer Marketing Careers

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Build & Differentiate your Bio data

Careers of Marketing Stars - Deepak Gulati CMO Bridgestone / IIMB / ex P&G

Video
15:00

Careers of Marketing Stars - Vishal Gupta / IIMB / Unilever

Video
9:8

2 Project Ideas to Build your Bio Data

Video
11:17

Ask your Questions here

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Resume Writing & Interviewing Skills

4 Keys to Structuring your Resume

Video
3:37

The Myth of the Stress Test

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5:3

5 Steps to Dazzle in any Interview

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3:22

Do Linkedin Profiles have these 3 Critical Things

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8:10

4 Answers to Give When Starting an Interview

Video
6:14

Interview Q - You have no work experience

Video
2:40

Interview Q - What are your Career Objectives

Video
3:39

Interview Q - Which Role or Location would your prefer?

Video
1:42

Interview Q - What are your Skills?

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3:5

Interview Q - Why do you want to join my Company?

Video
4:56

Interview Q - Why should we hire you over the Others?

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1:54

Interview Q - What are your most significant achievements in life?

Video
3:4

Ask your Questions here

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Q&A & Assignments

Q&A Thu 20 May 2021

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Get your Certificate

Get your Certificate

Additional Marketing Resources

Sign up for the Exchange4Media newsletter

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Activate your Super Discounts

Activate your Super Discounts

Course Instructor

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Maneesh Konkar

84 Courses   •   22724 Students

Founder - Direction One Consulting. MBA from IIM Bangalore. Started his career with ITC. Over the past 21 years, he has conducted various professional courses for teams from fmcg & consumer companies like Tata Motors, Amazon, Bajaj Auto,  VLCC, Parle, Godrej Consumer, Legrand, Asian Paints, ICICI Bank, Cargill Foods, Mahindra, Aditya Birla group and more. He has consulted with manufacturing, automobile, FMCG, IT, pharma, internet, and building construction.

He is also a Visiting Faculty with SPJIMR, Mumbai, and a panelist at IIM Bangalore interviews multiple times.

In the last 14 months Maneesh has worked with over 24 startups across Asia, Australia, UK, USA & Canada to upscale their digital marketing strategies & develop their GTM framework to go online.

​He is also rapidly scaling up his own startup - directionone.org in the edtech space which provides various professional courses in sales & marketing. 

Direction One

Corporate Training and super practical e-learning courses to kickstart your career.

Chat to us

Our friendly team is here to help.

support@directiononeonline.com

Office

Come say hello at our office.

Direction One Consulting Private Limited, 508, Pearl Plaza, Station Road, next to McDonalds, Andheri West, Mumbai 400058.


Phone

Mon - Fri from 8am to 6pm

+919820503710