SEO Search engine optimization (sometimes incorrectly called search optimization engine) is the process of designing web pages with specific content to rank higher on selected keywords during organic search.
Keyword research is the process of understanding the most popular keywords by which the customer is searching for your products & services online.
Popular keyword research tools include Google Keyword Planner, Ubersuggest, SEMrush & Ahrefs.
Our course covers the Google Keyword Planner Tool. Also called the "Google adwords - words tool".
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Founder - Direction One Consulting. MBA from IIM Bangalore. Started his career with ITC. Over the past 21 years, he has conducted various professional courses for teams from fmcg & consumer companies like Tata Motors, Amazon, Bajaj Auto, VLCC, Parle, Godrej Consumer, Legrand, Asian Paints, ICICI Bank, Cargill Foods, Mahindra, Aditya Birla group and more. He has consulted with manufacturing, automobile, FMCG, IT, pharma, internet, and building construction.
He is also a Visiting Faculty with SPJIMR, Mumbai, and a panelist at IIM Bangalore interviews multiple times.
In the last 14 months Maneesh has worked with over 24 startups across Asia, Australia, UK, USA & Canada to upscale their digital marketing strategies & develop their GTM framework to go online.
He is also rapidly scaling up his own startup - directionone.org in the edtech space which provides various professional courses in sales & marketing.
Lots of seo small tools are available online.
In the course we cover "SEOptimer" - a free tool which can give a site audit in 10 minutes flat.
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