SEO Search engine optimization (sometimes incorrectly called search optimization engine) is the process of designing web pages with specific content to rank higher on selected keywords during organic search.
Keyword research is the process of understanding the most popular keywords by which the customer is searching for your products & services online.
Popular keyword research tools include Google Keyword Planner, Ubersuggest, SEMrush & Ahrefs.
Our course covers the Google Keyword Planner Tool. Also called the "Google adwords - words tool".
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47 Courses • 26920 Students
I run Direction One Consulting from Mumbai, India. We do 3 things: 1. Sales, negotiations & Digital Marketing Training. 2. 1 on 1 Coaching & online courses in Sales & Marketing. 3. Create scorm compliant elearning modules for L&D teams in corporates. Am a BE from VIT, Pune (1991) & a PGDM from IIM Bangalore 1995. Corporate Trainer with Amazon, Tata Motors, Bajaj, ICICI, Legrand & more.
Lots of seo small tools are available online.
In the course we cover "SEOptimer" - a free tool which can give a site audit in 10 minutes flat.
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