Applying to various jobs on naukri.com but your resume is just not getting shortlisted?
Wondering how to build your resume for a big brand company like ICICI Bank, Hindustan Unilever or ITC?
Want to prepare for interview questions & answers but don't know how?
Looking for tips on how to build a strong resume?
What cv format to follow?
How to format your cv for the career role you are looking for?
Is this you?
Course Content:
Build your resume with industry relevant projects.
Get tips on cv formatting.
Handle the toughest interview questions with ease.
Aim for career growth with 20 salary negotiation tips.
14 Interview Questions & Answers.
Faculty - Maneesh Konkar IIMB 95.
A small minority of 1% take control of their careers.
They build their resume to kickstart their careers.
Grow their knowledge, develop new skills & do extra projects.
And effectively put all their academic & work experience in a cv format that gets them many job interviews.
And with effective preparation, they can handle the toughest interview questions with ease.
Only 1 out of 100 does that.
And this is the 1% that transform their careers.
Use AI Tools - Teal - Resume Builder to customize your cv format with keywords matching a specific job role.
Superb!!! Course gives a detailed idea about how and what happens in industry scenario, forces one to think and get greater insights about the entire topic
awesome course....
Examples and explanation given in the course is really great and business oriented....much appreciate the efforts made by the faculty....!!!!
5 /5
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1 Subject
42 Learning Materials
4 reasons why you did not get recruited in your last naukri job interview with a big brand.
Research the dream naukri that you want.
Use 11 Steps to making your Linkedin profile powerful & build a strong resume.
Use AI Tools like ChatGPT, Canva & Teal for Resume Formatting & Mock Interviews Preparation for MBA and job interviews.
20 Ways to do Awesome Salary Negotiations
Handle 14 Interview Questions & Answers.
Use ChatGPT for mock interviews practice.
4 hours of recorded videos. Certificate on completion. Learn at your own pace.
47 Courses • 14360 Students
I run Direction One Consulting from Mumbai, India. We do 3 things: 1. Sales, negotiations & Digital Marketing Training. 2. 1 on 1 Coaching & online courses in Sales & Marketing. 3. Create scorm compliant elearning modules for L&D teams in corporates. Am a BE from VIT, Pune (1991) & a PGDM from IIM Bangalore 1995. Corporate Trainer with Amazon, Tata Motors, Bajaj, ICICI, Legrand & more.
Quote a range of numbers, not one number.
Negotiate for a sign on bonus.
Be persistent on non-financial terms, they ay end up offering a raise.
Lots more negotiating tactics that you can use when looking for a new naukri.
Is your Linkedin profile optimized for keywords used by interviewers.
Is your personality coming through in the "About" section.
How to attract the attention of senior decision makers on Linkedin.
It was very insightful and concrete session on Digital Marketing. The session was majorly on Key Word Planner and Facebook and Google Ads
awesome course....
Attended training session on digital marketing. Found it Crisp and interesting.
Keep it up Team Direction One.!!!
Starting with "Introduction of yourself in Interview?
Why do you want to join my company?
Why do you want to leave your current job?
Why MBA?
Sign up for more.
practically applicable content
I would like to thank Mr. Maneesh Konkar for making available this excellent course. The content is very well organized. It consists of many concepts that are difficult to find in a regular text on sales or marketing, all organized in a compact manner. The course is very practical and consists of very meaning applications and examples.
excellent design
Excellent instructional design. The concepts have got clarity and relevance at workplace. I really appreciate the efforts and prefer to attend more programs.
cost efficient
I came to know about this program via Instagram. They guide me in a efficient manner. ..most effective session on learning....create more value in the field. cost efficient too.
Resume analysis of decision makers from FMCG, manufacturing, IT and more
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Focus on Recent Professional Experience: Instead of spending too much time on family or early schooling, emphasize what you have accomplished in the last 2 to 3 years. Highlight relevant roles, projects, or skills that are directly transferable to the position you’re interviewing for.
Demonstrate Knowledge of the Company: Show that you have researched the company by mentioning your understanding of their products, services, culture, or recent achievements. Tailor your introduction to align with the company’s values and goals to indicate your enthusiasm and fit.
Understand the Industry: Reflect awareness of the broader industry landscape, key trends, and challenges. Explain how your expertise and experience enable you to contribute meaningfully within this context and stay ahead of industry demands.
Customer-Centric Success Approach: Illustrate your understanding of what success means in serving customers effectively. Talk about customer satisfaction, problem resolution, or delivering value, demonstrating your commitment to outcomes that matter to the business.
Personal Strengths and Career Aspirations: Briefly cover your core strengths or soft skills like communication, teamwork, or leadership. Mention your career goals and how this role fits into your professional growth, expressing motivation and long-term commitment.
This structured answer approach balances personal background with professional relevance, aligns with company and industry insights, and projects a future-focused mindset that interviewers appreciate."
Here are the key points that you may talk about in this interview question:
Broad Industry Understanding:
In the next five years, I see myself evolving alongside the industry’s dynamic landscape, which is constantly being shaped by technological innovation, shifting customer behaviors, and new market entrants. I am committed to staying abreast of emerging trends—whether it’s digital transformation, sustainability, or data-driven decision-making—to ensure my skills and knowledge remain relevant and valuable. Being industry-savvy will be essential to making meaningful contributions and remaining competitive in the evolving market.
Alignment with the Company’s Vision:
I have researched the company’s mission and core values deeply and I resonate strongly with its emphasis on customer-centricity, innovation, and sustainable growth. Over the next five years, I envisage growing within an organization that prioritizes these principles and continuously seeks to improve both its offerings and internal culture. I see this as a partnership where the company’s objectives and my career development support each other. This alignment will motivate me to invest my best efforts and remain committed even during challenges.
Commitment to the Role:
Initially, my focus will be on fully understanding and excelling in the role I am applying for, recognizing that mastery here is the foundation of any meaningful career advancement. I am also keen to take feedback constructively and continuously refine my performance. Over time, this solid experience will set the stage for expanding my impact. I believe that a strong commitment to my current role is critical to positioning myself for future opportunities.
Openness to Learning and Growth:
I am passionate about continuous learning and am open to acquiring new skills, whether technical, managerial, or interpersonal, to remain an asset to the team and organization. The evolving nature of this industry demands ongoing development to keep pace with innovations and changing market demands. I plan to seek out training programs, mentorship, and hands-on projects that push me beyond my comfort zone. This willingness to grow ensures I remain agile and capable of contributing meaningfully over time.
Avoid Specific Titles:
Rather than targeting a particular title or designation, my focus is on broadening my responsibilities, deepening my expertise, and increasing the value I bring to the company. I understand that job titles are fluid and less important than the actual impact one makes through meaningful work and leadership. By remaining open to varied roles and tasks, I can build a versatile skill set that prepares me for multiple future pathways. This approach also shows humility and maturity, traits that employers value highly. As I progress, I intend to prioritize growth areas that align closely with the company’s needs and opportunities. Flexibility and adaptability in career vision enable seizing opportunities that may not have been evident initially but offer great potential.
Sound and Mature Outlook:
Overall, I see myself as a grounded professional who balances ambition with patience, resilience, and a long-term perspective. I understand that career growth is a journey requiring continuous effort, learning, and relationship-building. My approach will be to set realistic goals and maintain steady progress while remaining open to feedback and changing circumstances. Ultimately, I aim to build a career marked by sustained contributions, trustworthiness, and meaningful achievements."
When answering the question “What are your strengths?”, it is important to strike a balance between confidence and humility. Your response should highlight your knowledge, skills, and attitude in a way that demonstrates not only what you can do but also your mindset towards growth and teamwork. Using real examples adds credibility and makes your answer relatable rather than generic. The goal is to convey that you are self-aware, dependable, and motivated to contribute and improve continuously.
Knowledge:
I have a solid foundation of knowledge in my field, which allows me to quickly grasp complex concepts and apply them effectively. For example, in my previous role, my understanding of digital marketing analytics helped identify areas where campaigns could be optimized, leading to a 20% increase in ROI.
Skills:
A key strength I pride myself on is strong analytical and problem-solving skills. I have successfully led projects where streamlining processes resulted in noticeable efficiency gains, such as reducing onboarding time by 30%. Additionally, my communication skills help me clearly convey ideas and work collaboratively across teams, ensuring smooth project execution and consensus building.
Attitude:
I approach work with a positive and proactive attitude, taking initiative especially when challenges arise. For instance, when deadlines are tight, I have volunteered to coordinate between teams to overcome bottlenecks and meet targets. I value accountability and am always open to constructive feedback, looking for continuous improvement in everything I do.
Additional Strengths that you could highlight.
Adaptability to new tools, environments, and situations.
Strong time management and the ability to prioritize effectively.
Resilience in the face of setbacks or pressure.
A customer-focused approach that prioritizes delivering value.
This answer demonstrates humility while confidently showcasing your capabilities and mindset, emphasizing both what you know and how you apply it constructively."
When answering “What are your weaknesses?”, many mistakenly assume they must reveal a personality flaw, like anger or impatience. However, the best approach is to mention honest, work-related areas where improvement is needed or realistic challenges, framed positively as opportunities for growth. For example, acknowledging that your past work has been focused in North India and you will take time to learn the nuances of West India is a practical, thoughtful answer. It shows self-awareness and readiness to adapt without undermining your capability.
Sample Weakness Answer Example
\"I have primarily worked in North India and am very familiar with that market. As I take on this position focused on West India, I recognize that it will take some time to fully understand the regional preferences, cultural nuances, and consumer behavior specific to this area. I am committed to learning quickly through research, local interactions, and collaboration with knowledgeable colleagues to bridge this gap. This transition is both a challenge and an opportunity for me to deepen my market knowledge and broaden my professional skills.\"
Here are some additional examples of practical, work-related weaknesses
Limited exposure to a specific regional market, industry segment, or demographic.
Refining my negotiation skills for complex client discussions.
This approach to addressing weaknesses is honest, non-threatening, and shows a clear willingness to learn and grow, which employers appreciate."
The idea is to give a structured, mature answer to the question “Why should we hire you?” that highlights knowledge of the industry, market trends, and how past experience complements the new role with relevant examples:
Why Should We Hire You?
Deep Industry Knowledge and Trend Awareness:
I bring a solid understanding of the industry as well as its current trends and challenges, which allows me to proactively contribute to strategy and execution. For example, having worked in FMCG during a period of rapid digital transformation, I gained insights into consumer behavior shifts and omni-channel marketing—knowledge that is highly relevant as industries like automobile also embrace digital sales channels and customer engagement strategies. Understanding these cross-industry trends improves my ability to innovate and adapt quickly.
Relevant Transferable Experience:
My previous roles have provided me with transferable skills that align closely with this position’s requirements. For instance, I managed channel partnerships extensively in FMCG, handling distribution networks and dealer relations. Now transitioning into the automobile sector, although the product lines differ, the fundamental principles of channel management—building relationships, optimizing supply chains, and driving sales growth—remain consistent. This experience will enable me to hit the ground running and add value rapidly.
Role-Specific Expertise:
In my prior position as a marketing manager, I led successful campaigns integrating digital advertising, retail promotions, and trade marketing execution, which are directly relevant to this role’s responsibilities. My ability to design and monitor multi-channel campaigns will support achieving strong market penetration and customer acquisition targets here. Additionally, I am well-versed in leveraging data analytics to measure campaign effectiveness and refine strategies iteratively.
Adaptability and Commitment to Growth:
Having switched industries before, I understand the nuances involved and am committed to quickly learning any new skills or knowledge necessary to succeed. My proactive approach to learning combined with a track record of consistent performance underlines my readiness to take on this role confidently.
Answers like these clearly connects past experience with the new role, shows industry and market insight, and conveys confidence and eagerness to contribute meaningfully."
Direction One offers specialized training programs designed to equip candidates with the essential skills, knowledge, and confidence needed to excel in interviews and secure their desired jobs. The courses are meticulously crafted by industry veterans like Maneesh Konkar, an ex-IIM Bangalore MBA, who brings over 22 years of corporate and training expertise, working with top-tier companies across FMCG, manufacturing, pharma, digital marketing, and more. These courses go beyond theoretical learning, providing practical insights that prepare candidates to handle real-world interview scenarios effectively.
One of the most valuable components is the comprehensive preparation for salary negotiations, with over 20 tips that help candidates confidently discuss compensation, ensuring they don’t undervalue their worth.
Additionally, the program includes 14 carefully curated interview questions and model answers, helping candidates practice and develop compelling responses that showcase their strengths and suitability for the role.
The program also emphasizes understanding how companies recruit, so candidates learn what recruiters look for—be it skills, attitude, or industry knowledge—making their answers more aligned with hiring expectations.
The course offers lifetime access to recorded videos, enabling learners to revisit and reinforce their learning at their own pace. This flexibility ensures consistent preparation, even if the interview is scheduled after several weeks.
Furthermore, the training helps candidates craft powerful CVs and build impressive LinkedIn profiles, crucial for creating a strong first impression and attracting recruiters' attention. The instruction is delivered by industry experts and ex-IIM faculty, ensuring that candidates receive reliable, high-quality guidance. Over 10,000 students have benefited from these courses, many of whom have successfully cracked interviews at leading organizations.
Finally, the course includes insights into the entire recruitment process, demystifying how companies source and select candidates. With this knowledge, candidates can tailor their approach to match what hiring managers expect, boosting their confidence before stepping into an interview room. Coupled with ongoing support, these interventions significantly increase the likelihood of success in your next interview, helping you turn opportunities into career growth.
This comprehensive approach ensures candidates are not just prepared but confident and strategic in cracking interviews, significantly improving their chances of landing their desired role."
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