Do you feel unprepared for placements due to a lack of industry insights?
Is your institute unable to provide practical case studies that mirror real-world scenarios?
Introducing a course that will equip you with the latest developments in Sales & Distribution management to HUL, Dabur, Britannia, Proctor & Gamble & Asian Paints.
Watch the intro video to know more.
Driving business growth with a better Route to Market Strategy. Learn how CEO Varun Berry's objective is to rewrite Route-To Market strategy to leverage high-potential outlets, upscale our salesmen's capability, upgrade technology for productivity and increase feet on the street.
As per Rohit Jawa, CEO HUL “we have identified 10 brands at the sweet spot of premiumization. All are premium brands & the market opportunity is sizeable: greater than ₹ 1000 crore with play in large segments. They are also aspirational: ahead of competition on unmissable brand superiority. The 10 brands are Surf Excel, Ponds, Lakme, Vim, Dove, Lux, Pears, Brooke Bond, Horlicks & Kissan”
Sign up for the FREE PREVIEW to read the full case & then look at the analysis.
Dabur’s strategic decision to rationalize distributor inventory has been a double-edged sword. While it’s a long-term move to stabilize the supply chain, it’s impacted our top line this quarter. Sales are down by 5%, and profitability has dipped by 7%. But this was necessary to ensure fresh stocks, prevent market flooding and to ensure our distributors stay profitable.”
This has got to be the most radical overhaul of a distribution channel in India. I mean we have been taught to expand expand expand, and here is P&G doing the exact opposite.
This has got to be the toughest competition that Asian Paints has faced ever in its lifetime. The challenger - Birla Opus. Rs 10,000 crores investment. Free tinting machines for dealers. Extra incentives for painters. How does Asian Paints respond?
All these cases are real life cases based on current challenges that these companies are facing. Through recorded videos in the course, these cases are analyzed by our team of marketing experts who have many years of experience in handling similar challenges.
1 Subject
121 Learning Materials
47 Courses • 26479 Students
I run Direction One Consulting from Mumbai, India. We do 3 things: 1. Sales, negotiations & Digital Marketing Training. 2. 1 on 1 Coaching & online courses in Sales & Marketing. 3. Create scorm compliant elearning modules for L&D teams in corporates. Am a BE from VIT, Pune (1991) & a PGDM from IIM Bangalore 1995. Corporate Trainer with Amazon, Tata Motors, Bajaj, ICICI, Legrand & more.
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