FMCG Marketing Bootcamp Rs 1999

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FMCG Marketing Bootcamp Online Course

This professional online fmcg course consists of 5 hours of recorded videos. Course coverage includes FMCG Industry trends, different marketing roles, how fmcg sales & marketing works, how to do research about your dream company & how to build your fmcg profile. Taught by Maneesh Konkar from IIM Bangalore / ex ITC & Industry experts. Certificate on completion.

4.6
(5 ratings)
Course Instructor Maneesh Konkar

₹1999.00

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A superb professional fmcg course that will kickstart your FMCG channel sales & marketing career


Who is this Professional FMCG Course for:


  • Students wanting to explore the FMCG / sales & marketing line. ​

  • Summer interns & first time job entrants to channel sales & marketing.

  • Young professionals wanting to shift to this industry.

  • Distributors & business owners who want to set up channel systems for their companies.


Case - Britannia Route to Market Strategy (Oct 2024)

Driving business growth with a better Route to Market Strategy. Learn how CEO Varun Berry's objective is to rewrite Route-To Market strategy to leverage high-potential outlets, upscale our salesmen's capability, upgrade technology for productivity and increase feet on the street.

Case - Hindustan Unilever Ltd - Driving Premiumization and Retail Engagement in Punjab

As per Rohit Jawa, CEO HUL “we have identified 10 brands at the sweet spot of premiumization. All are premium brands & the market opportunity is sizeable: greater than ₹ 1000 crore with play in large segments. They are also aspirational: ahead of competition on unmissable brand superiority. The 10 brands are Surf Excel, Ponds, Lakme, Vim, Dove, Lux, Pears, Brooke Bond, Horlicks & Kissan”

Dabur - Growing the Juice segment in Maharashtra - Urban & Rural


Dabur’s strategic decision to rationalize distributor inventory has been a double-edged sword. While it’s a long-term move to stabilize the supply chain, it’s impacted our top line this quarter. Sales are down by 5%, and profitability has dipped by 7%. But this was necessary to ensure fresh stocks, prevent market flooding and to ensure our distributors stay profitable.”

WHAT PEOPLE SAY ABOUT US

It's amazing FMCG bootcamp, got wonderful insights from Maneesh konkar sir in the field of FMCG industry, thank you.

— Manickavel AP

My daughter Roshni Kor attempted the webinar and it was very informative. She explained me so many things which were unique and we are eagerly waiting for upcoming courses and webinars.
Thank you! Direction one Consulting and Mr. Maneesh Konkar.

— Jayavant Kor

The FMCG boot camp was very insightful and contained modules, FMCG industry trends, assignments and techniques to crack interview. I enrolled for the course.......thank you Maneesh sir for the guidance!
I will strongly recommend this course to all those who are passionate about FMCG industry and wants make carrier in FMCG industry.

— Ameya Pande

Course Instructor

tutor image

Maneesh Konkar

47 Courses   •   26479 Students

I run Direction One Consulting from Mumbai, India. We do 3 things: 1. Sales, negotiations & Digital Marketing Training. 2. 1 on 1 Coaching & online courses in Sales & Marketing. 3. Create scorm compliant elearning modules for L&D teams in corporates. Am a BE from VIT, Pune (1991) & a PGDM from IIM Bangalore 1995. Corporate Trainer with Amazon, Tata Motors, Bajaj, ICICI, Legrand & more.

Our FMCG & B2C Channel Clients

hul
cargill
asian paints
hul
tata motors
everest
gcpl
grasim
legrand

Ratings & Reviews

4.6 /5

5 ratings

5 reviews

5

60%

4

40%

3

0%

2

0%

1

0%
HH
HARDESH HANDA

4 months ago

Video quality needs to be improved. Interview with shwetank was breaking
RM
ROHIT MOTWANI

7 months ago

Course was very useful, I enrolled it during my internship program at AMUL and projects of my course helped me for marketing recommendations during my internship and it was accepted and implemented by company
SM
Shikhar Maheshwari

7 months ago

The course was quite insightful and would definitely help me ahead in my career.

Course Curriculum

1 Subject

The FMCG Bootcamp Advanced

80 Learning Materials

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How to Solve the Case Studies

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Course Introduction

We're upgrading the Course

Course Introduction - FMCG Marketing Bootcamp

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Course Methodology / Certificates & more

FREE

Different Roles in Sales & Marketing - 83 mins

Your Career Path in an FMCG Sales and Marketing Company - 22 mins

Video
22:28

5 Myths of a Marketing Job & the Reality - 10.20 mins

Video
10:28

Marketing Roles - Shwetank Rewatkar - Head Consumer Insights & Media - Bisleri - 43 mins

Video
43:17
FREE

Assignment 1 - Understanding Marketing Careers

PDF

5 Myths of a Marketing Job & the Reality - 12.40 mins - Hindi

Video
12:40

5 Typical sales & Marketing Roles in Industry - Hindi - 5 mins

Video
5:5

Typical Career Path in a FMCG sales & Marketing Environment - Hindi

Video
12:22

6 Different Sales & Marketing Roles in Industry - 10.20 mins

Video
10:22

Elements of an FMCG Distribution Channel - 28 mins

Handout - Elements of an FMCG Distribution Channel

PDF

Elements of an FMCG Distribution Channel - 28 mins - Eng

Video
28:25

Elements of an FMCG Distribution Channel - 23 mins - Hindi

Video
23:54

Assignment - Understanding FMCG in Practice

PDF

Case Study - Dabur 1.5 hrs

Dabur Q2 FY 24-25 Investor Presentation

PDF

Dabur Q2 FY 24-25 Conference Transcript

PDF

Dabur Q2 FY 24-25 Results Update

PDF

Case Dabur - Growing the Juice Segment in Maharashtra - Urban & Rural

PDF

Case Analysis - Dabur - Maneesh Konkar - Sales & Digital Marketing Consultant 12 mins

Video
12:40

Case Analysis - Dabur - Ravi Sharma - Business Growth Consultant ex ITC ex Amazon - 17 mins

Video
17:13

Productivity of an FMCG Distribution Channel - 22 mins

Handout - Measuring Productivity of an FMCG Distribution Channel

PDF

Productivity Measures for an FMCG Distribution Channel - 22 mins English

Video
22:20

Measuring Productivity of an FMCG Distribution Channel - 17 mins - Hindi

Video
17:45

Worksheet - Measuring Channel Productivity

PDF

Practice Assignment 1 - Understanding Channel Productivity

PDF

Solution - Practice Assignment 1 - Understanding Channel Productivity

PDF

Elements of a Go To Market Strategy - 34 mins

Handout - Planning & Executing a Go To Market Strategy

PDF

Planning & Executing a Go To Market Strategy - 34 mins

Video
34:39

Planning and Executing a Go To Market Strategy - 33 mins - Hindi

Video
33:22

Workbook - SUCCESS Sales Call

PDF

Case Study - Britannia - Driving Business Growth with a Better RTM Strategy - 1 hr

Britannia Q2 2024 - Analyst Presentation

PDF

Britannia - Q2 2024 - Analyst Conference Call - Transcript

PDF

Case Britannia - Driving Business Growth with a Better RTM Strategy

PDF

Britannia Case Analysis - Maneesh Konkar - Sales & Digital Marketing Consultant ex ITC

Video
10:31

Britannia Analysis - Narayan Sundararaman - Strategy & Brand Consultant ex ITC Mondelez Bajaj Auto

Video
17:44

Case Analysis - Britannia - Ravi Sharma - Business Growth Consultant ex ITC ex Amazon

Video
16:41

Market Pricing Fundamentals / Why does undercutting happen in the market - 18 mins

Pricing Fundamentals / Why does undercutting happen in the market - English - 18 mins

Video
18:15

Pricing Fundamentals / Why does undercutting happen in the market? Hindi - 19 mins

Video
18:56

Handout - Pricing Fundamentals and Undercutting

PDF

Worksheet - Pricing Calculations

Audio

Demand Creation & Merchandising Effectiveness - 12 mins

Handout - Creating Demand in the Market

PDF

Creating Demand in the Market - 6 mins - English

Video
6:22

Creating Demand in the Market - Hindi - 6 mins

Video
6:16

Handout - Principles of Merchandising

PDF

Principles of Merchandising - English - 6 mins

Video
6:41

Principles of Merchandising - Hindi - 8 mins

Video
7:57

Case Study - HUL - Driving Premiumization and Retail Engagement in Punjab - 2 hrs

HUL Q2 FY 2024-25 Results Presentation

PDF

HUL Q2 FY 2024-25 Investor Call Transcript

PDF

HUL - Q2 2025 Financial Results

PDF

Case HUL - Driving Premiumization and Retail Engagement in Punjab

PDF

Case Analysis - Hindustan Unilevel Ltd - Maneesh Konkar - Sales & Digital Marketing Consultant

Video
9:34

Case Analysis - HUL - Ravi Sharma - Business Growth Consultant ex ITC ex Amazon Ecommerce Expert

Video
17:42

Key Roles of Frontline Sales & Marketing Managers - 6.30 mins

Best Practices for Frontline Sales People

PDF

Best Practices in Channel Management - English - 4.30 mins

Video
4:34

Best Practices in Channel Management - Hindi - 5 mins

Video
4:59

Handout - 6 Steps to an Awesome GTM Strategy

PDF

6 Steps to an Awesome GTM Strategy - 2 mins English

Video
2:37

6 Steps to an Awesome GTM Strategy - Hindi - 3 mins

Video
3:4

Assignment 2 - What went wrong here?

PDF

Module - Driving Modern Trade & Quick Commerce - 1 hr

Growing Modern Trade - 3 Critical Roles - 17 mins

Video
17:49

How Blinkit and DMart are Changing FMCG Sales and Marketing Skill sets -10 mins

Video
10:51

How Quick Commerce is DESTROYING General Trade & Ecommerce - 13 mins

Video
13:38

Building your Bio Data - 90 day plan - 9 mins

How to Build your Profile / CV for an FMCG Sales & Marketing Role - 9 mins

Video
9:2

Project 1 - Measuring Distribution Effectiveness

PDF

Project 2 - Measuring Merchandising Effectiveness

PDF

Project 3 - Modern Trade Redefined

PDF

Handout - Highlighting your Projects in the Resume

PDF

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FMCG Marketing Bootcamp Online Course

This professional online fmcg course consists of 5 hours of recorded videos. Course coverage includes FMCG Industry trends, different marketing roles, how fmcg sales & marketing works, how to do research about your dream company & how to build your fmcg profile. Taught by Maneesh Konkar from IIM Bangalore / ex ITC & Industry experts. Certificate on completion.

4.6
(5 ratings)
Course Instructor Maneesh Konkar

₹1999.00

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Learning Outcomes

01


You now know key terms in the FMCG Industry.


02


You are prepared for a channel sales & marketing role for the first three years of your career.

.

03


You know a powerful method to research the business strategy of your Dream company - ITC, HUL, etc.


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