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FMCG Marketing Bootcamp Online Course

This professional online fmcg course consists of 5 hours of recorded videos. Course coverage includes FMCG Industry trends, different marketing roles, how fmcg sales & marketing works, how to do research about your dream company & how to build your fmcg profile. Taught by Maneesh Konkar from IIM Bangalore / ex ITC & Industry experts. Certificate on completion.

Course Instructors Maneesh Konkar

₹499.00

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Course Curriculum

1 Subject

The FMCG Bootcamp Advanced

0 Exercises 150 Learning Materials

Course Introduction & Methodology

Course Methodology / Q&A / Certificates & more

Course Intro & Methodology

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Handout - Course Introduction

PDF

Facebook group is for Assignments

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Use this to get your Questions answered on priority

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Download the Direction One Android App now

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All Bootcamps - Introduction Latest

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Different Roles in Sales & Marketing

5 Myths of a Marketing Job & the Reality

Video
5:49

5 Marketing Jobs you are most likely to get from campus

Video
4:12

Career Path in FMCG Sales & Marketing

Video
16:2

Marketing Roles - Shwetank Rewatkar - Head Consumer Insights & Media - Bisleri International

Video
43:17

Questions? Ask immediately

External Link

Elements of an FMCG Distribution Channel

Handout - Role of Different Channel Members

PDF

Elements of a Distribution Channel - English

Video
2:38

Elements of a Distribution Channel - Hindi

Video
5:50

How Efficient is your Supply Chain - English

Video
8:10

How efficient is your Supply Chain - Hindi

Video
6:24

Role of a C&F Agent - English

Video
2:43

Role of a C&F Agent - Hindi

Video
2:48

Role of a Distributor - English

Video
7:50

Role of a Distributor - Hindi

Video
9:26

Role of Retailers & Wholesalers

Video
5:13

Role of Retailers & Wholesalers

Video
7:10

Questions? Ask Immediately

External Link

Measuring Channel Productivity

Handout - Measuring Productivity of a Distribution Channel

PDF

Why Measure Channel Productivity - English

Video
2:32

Why Measure Channel Productivity - Hindi

Video
5:15

Measure - Sales per Employee - English

Video
2:6

Measure - Sales per Employee - Hindi

Video
2:8

Measure - Market Coverage - English

Video
2:22

Measure - Market Coverage - Hindi

Video
3:44

Measure - Numeric Distribution - English

Video
2:1

Measure - Numeric Distribution - Hindi

Video
5:24

Measure - Weighted Distribution - English

Video
8:49

Measure - Weighted Distribution - Hindi

Video
7:23

Measure - Bill Value - English

Video
4:8

Measure - Bill Value - Hindi

Video
2:29

Measure - LPC & TLSD - Hindi

Video
3:43

Measure -LPC and TLSD - English

Video
3:00

Worksheet - Measuring Channel Productivity

PDF

Measure - Productive Call or Bill Cut - English

Video
2:32

Measure - Productive Call or Bill Cut - Hindi

Video
1:27

Role of a Star FMCG Channel Manager - English

Video
4:31

Role of a Star FMCG Channel Manager - Hindi

Video
6:3

Questions? Ask immediately

External Link

Practice Assignment 1 - Understanding Channel Productivity

PDF

Solution - Practice Assignment 1 - Understanding Channel Productivity

PDF

Assignments - Understanding FMCG in practice / Q&A

Assignment 1 - Understanding FMCG in Practice

PDF

Q&A - Tuesday 30 March 2021

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Questions? Ask Immediately

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Q&A Arvind Rajsekhar 20 April 2021

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Assignment 2 - Typical FMCG Career Path

PDF

Elements of a Go To Market Strategy

Handout - Planning & Executing a Go To Market Strategy

PDF

Growth Competency Profile - English

Video
6:55

Growth Competency Profile - Hindi

Video
3:7

R - Reviews the Right Sales and Operations Processes

Video
2:41

R - Reviews the Right Sales & Operations Processes

Video
1:55

Preparation at Stockist Point - English

Video
3:43

Preparation at Stockist Point - Hindi

Video
3:29

Effective Market Working and Beat Planning - English

Video
6:39

Effective Beat Planning - Hindi

Video
2:58

Sequential Visits as per Journey Plan

Video
2:44

Power of 1 - English

Video
4:52

Power of 1 - Hindi

Video
4:41

Workbook - SUCCESS Sales Call

PDF

7 Steps of a SUCCESS Sales Call - English

Video
3:14

7 Steps of a SUCCESS Sales Call - Hindi

Video
2:8

S - Study the Shop's Outside Look

Video
2:49

U - Understand the Retailer's Mood & Open the Call - English

Video
2:33

U - Understand the Retailer's Mood & Open the Call - Hindi

Video
1:42

How to Start the Call in a Positive Manner - Hindi

Video
2:25

C - Check Stocks - Do a Sales Analysis - English

Video
3:32

C - Check Stocks - Do a Sales Analysis - Hindi

Video
3:15

C - Create an Interest in our Products & Sell - English

Video
6:2

C - Create Interest in our Products and Sell - Hindi

Video
3:54

Why Open New Outlets - English

Video
4:31

Why Open New Outlets - Hindi

Video
2:4

How to Open a New Outlet / New Category at Existing Outlet - English

Video
5:00

How to Open New Outlets / New Categories in Existing Outlets - Hindi

Video
2:54

Rotation Selling - Placing the Right Quantity at the Outlet - English

Video
3:51

Rotation Selling - Placing the Right Quantity of Products at the Outlet

Video
3:18

Why do Retailer's Object? English

Video
7:46

Why do Retailer's object - Hindi

Video
4:40

Objection - You don't advertise - English

Video
2:33

Objection - You don't advertise - Hindi

Video
1:27

Objection - Your rate is too high - English

Video
2:17

Objection - Your rate is too high - Hindi

Video
1:35

Objection - You dont give margins - English

Video
1:56

Objection - Margin nahin hai - Hindi

Video
1:27

Objection - I have stocks - English

Video
4:16

Objection - Stocks pada hai - Hindi

Video
2:10

Set up Merchandising / Sum up & Close - English

Video
3:8

Set up Merchandising - Hindi

Video
1:34

Sum Up and Close - Hindi

Video
042

Modern Trade Simplified

Video
1:2:20

Questions? Ask Immediately

External Link

Demand Creation & Merchandising Effectiveness

Handout - Creating Demand in the Market

PDF

Creating Demand for our Products - English

Video
8:32

Creating Demand for our Products - Hindi

Video
11:2

Handout - Merchandising Effectiveness

PDF

Principles of Merchandising - English

Video
14:40

Principles of Merchandising - Hindi

Video
14:8

Questions? Ask Immediately

External Link

Market Pricing Simplified

Handout - Market Pricing

PDF

Market Pricing Fundamentals - English

Video
11:55

Market Pricing Fundamentals - Hindi

Video
1:35

Market Pricing - Primary / Secondary & Claims - Hindi

Video
16:14

Why does undercutting happen in the market - English

Video
9:45

Why does undercutting happen in the Market - Hindi

Video
12:38

Questions? Ask Immediately

External Link

Key Roles of Frontline Sales & Marketing Managers

Manager as a Coach - The 555 Rule

Video
6:12

Manager as a Coach - The 555 Rule - Hindi

Video
3:11

Best Practices for Frontline Sales People

PDF

Best Practices for Frontline Sales People - English

Video
7:22

Best Practices for Frontline Sales People - Hindi

Video
11:37

Best Practices for Distributor Visits - Hindi

Video
4:54

Questions? Ask Immediately

External Link

Planning & Executing a Go To Market Strategy Defined

Handout - 6 Steps to an Awesome GTM Strategy

PDF

6 Steps to an Awesome Go To Market Strategy

Video
9:35

Questions? Ask Immediately

External Link

Assignment 2 - Analyzing the GTM Strategy for a Product / Q&A

Q&A 1 April 2021 & Assignment 2 Explained.

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Assignment 2 Explained

Video
3:40

Assignment 2 - What went wrong here

PDF

Questions? Ask Immediately

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Q&A Thu 22 April 2021

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Q&A Thu 20 /may 2021

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Structure of the FMCG Industry

Structure & Trends in the FMCG Industry

Video
19:23

Handout - Structure & Trends in the FMCG Industry in India

PDF

Questions? Ask Immediately

External Link

Research your Dream Company

3 Key Steps to Preparing for the Interview

Video
6:3

Research Dream Co - ITC Results Q3 2021

PDF

Research Dream Co - ITC Q3 - 2021

PDF

Research Dream Company - ITC

Video
13:33

Research Dream Company - HUL Q3 2021

PDF

Research Dream Co - HUL

Video
5:55

Research Dream Co - Dabur Q3 - 2021

PDF

Research Dream Company - Dabur

Video
7:45

Research Dream Co - Asian Paints Q3 FY21

PDF

Research Dream Co - Nestle Q3 2021

PDF

Nestle - Investor Call - Q3 - 2021

External Link

Questions? Ask Immediately

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Building your Bio Data

Project 1 - Measuring Distribution Effectiveness

PDF

Project 2 - Measuring Merchandising Effectiveness

PDF

Project 3 - Modern Trade Redefined

PDF

Differentiate your Bio Data with Projects

Video
18:43

Handout - Highlighting your Projects in the Resume

PDF

Mega Webinars

Rahul Sinha President HR Pidilite & GK Suresh ex VP Marketing ITC

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Neeraj Sanan CEO Intin / ex VP marketing ABP News

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Sumit Seth - ex Mercedes Benz & former Sales Head Mitsubishi Motors.

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Get your Certificate

Get your Certificate now

Course Instructor

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Maneesh Konkar

84 Courses   •   22724 Students

Founder - Direction One Consulting. MBA from IIM Bangalore. Started his career with ITC. Over the past 21 years, he has conducted various professional courses for teams from fmcg & consumer companies like Tata Motors, Amazon, Bajaj Auto,  VLCC, Parle, Godrej Consumer, Legrand, Asian Paints, ICICI Bank, Cargill Foods, Mahindra, Aditya Birla group and more. He has consulted with manufacturing, automobile, FMCG, IT, pharma, internet, and building construction.

He is also a Visiting Faculty with SPJIMR, Mumbai, and a panelist at IIM Bangalore interviews multiple times.

In the last 14 months Maneesh has worked with over 24 startups across Asia, Australia, UK, USA & Canada to upscale their digital marketing strategies & develop their GTM framework to go online.

​He is also rapidly scaling up his own startup - directionone.org in the edtech space which provides various professional courses in sales & marketing. 

Direction One

Corporate Training and super practical e-learning courses to kickstart your career.

Chat to us

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support@directiononeonline.com

Office

Come say hello at our office.

Direction One Consulting Private Limited, 508, Pearl Plaza, Station Road, next to McDonalds, Andheri West, Mumbai 400058.


Phone

Mon - Fri from 8am to 6pm

+919820503710