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FMCG Marketing Bootcamp Online Course

This professional online fmcg course consists of 5 hours of recorded videos. Course coverage includes FMCG Industry trends, different marketing roles, how fmcg sales & marketing works, how to do research about your dream company & how to build your fmcg profile. Taught by Maneesh Konkar from IIM Bangalore / ex ITC & Industry experts. Certificate on completion.

5
(1 rating)
Course Instructor Maneesh Konkar

₹499.00

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A superb professional fmcg course that will kickstart your FMCG channel sales & marketing career


Who is this Professional FMCG Course for:


  • Students wanting to explore the FMCG / sales & marketing line. ​

  • Summer interns & first time job entrants to channel sales & marketing.

  • Young professionals wanting to shift to this industry.

  • Distributors & business owners who want to set up channel systems for their companies.


WHAT PEOPLE SAY ABOUT US

It's amazing FMCG bootcamp, got wonderful insights from Maneesh konkar sir in the field of FMCG industry, thank you.

— Manickavel AP

My daughter Roshni Kor attempted the webinar and it was very informative. She explained me so many things which were unique and we are eagerly waiting for upcoming courses and webinars.
Thank you! Direction one Consulting and Mr. Maneesh Konkar.

— Jayavant Kor

The FMCG boot camp was very insightful and contained modules, FMCG industry trends, assignments and techniques to crack interview. I enrolled for the course.......thank you Maneesh sir for the guidance!
I will strongly recommend this course to all those who are passionate about FMCG industry and wants make carrier in FMCG industry.

— Ameya Pande

Course Instructor

tutor image

Maneesh Konkar

93 Courses   •   24807 Students

Hi Everyone,

I am Maneesh Konkar, ​ Founder - Direction One Consulting. Am an MBA from IIM Bangalore. Started my career with ITC. 

I run Direction One Consulting (from 1999), a global training, custom elearning content development company & digital marketing training agency that has been training leaders, middle level managers & young working professionals in B2C & FMCG Channel Sales, digital marketing, Leadership & B2B Negotiation skills for over 20 years now.  

We have worked with over 75 companies  viz. Tata Motors, Amazon, Bajaj Auto,  VLCC, Parle, Godrej Consumer, Legrand, Asian Paints, ICICI Bank, Cargill Foods, Mahindra, Aditya Birla group and more.

I am also a Visiting Faculty with SPJIMR, Mumbai, and a panelist at IIM Bangalore interviews multiple times.

Since early 2020, we have launched our online courses site www.directionone.org with over 15 Online courses in Sales & Digital Marketing with Certificates. We have worked with over 20 elearning companies across Asia, Africa, Europe, Australia, US & Canada to kick start their online growth. 

Our instructional designers & SMEs have practical elearning & professional training industry experience of over 20 years. We use real life scenarios, develop interactive elearning content & design otj exercises into the elearning modules itself. We use AI tools (ChatGPT, Perplexity, playground) Articulate Storyline &  Rise 360 softwares along with awesome editing skills on Adobe After Effects & Premier Pro to create content for all learning management systems. 

We also have readymade courses in our elearning course library on digital marketing, POSH, career conversations, sales and marketing. 

Our digital marketing training services help clients run campaigns on Facebook & Google ads leading to lower cost per lead and cost per retail outcomes. With powerful training inputs, our clients can create strong social media profiles & run highly focused hyper local campaigns on Facebook, Instagram, Google Search, Display & YouTube ads. 

 On our Direction One - Digital Hindi & English YouTube channels we also provide high quality content on sales, digital marketing, leadership, seo and career success.   

Am a great fan of Robert Kaplan's Balanced Scorecard & Marcus Buckingham's Strengths Finder approach towards business and people management. Strong believer in the concept that "no one joins an organization to deliberately do a bad job" So the root cause of poor individual performance is a combination of individual competence & motivation and mostly through process excellence, organizational vision, strategy & climate. 

Contact us at +919820503710 or maneesh@directiononeonline.com to discuss how we could assist you in driving business growth by developing your people through blended learning, digital marketing or custom elearning content.

For more info on all this, check out www.directiononeconsulting.com

Our expertise: Custom Elearning Content Development. Sales, Negotiations, Digital Marketing & Leadership Training, Digital Marketing.

Our FMCG & B2C Channel Clients

hul
cargill
asian paints
hul
tata motors
everest
gcpl
grasim
legrand

Ratings & Reviews

5 /5

1 ratings

1 reviews

5

100%

4

0%

3

0%

2

0%

1

0%
PD
Priya Dey

a month ago

I'm Priya Dey from Kolkata. Recently I joined MBA program in Marketing. Really this course helped me a lot for introducing FMCG sectors and by "FMCG sales and Marketing" this Course I learned a lot. It's helps me to understand how to I carcked the interview process. And the best things is that each topic is explained with examples. So really it's too much informative for me. Thank you so much for this guidance.

Course Curriculum

1 Subject

The FMCG Bootcamp Advanced

0 Exercises 126 Learning Materials

Course Introduction & Methodology

Course Intro & Methodology

External Link
FREE

Course Methodology / Certificates & more

FREE

Download the Direction One Android App now

External Link
FREE

Different Roles in Sales & Marketing

5 Myths of a Marketing Job & the Reality

Video
5:49
FREE

5 Marketing Jobs you are most likely to get from campus

Video
4:12
FREE

Career Path in FMCG Sales & Marketing

Video
16:2
FREE

Marketing Roles - Shwetank Rewatkar - Head Consumer Insights & Media - Bisleri International

Video
43:17
FREE

Elements of an FMCG Distribution Channel

Handout - Role of Different Channel Members

PDF
FREE

Elements of a Distribution Channel - English

Video
2:38
FREE

Elements of a Distribution Channel - Hindi

Video
5:50
FREE

How Efficient is your Supply Chain - English

Video
8:10

How efficient is your Supply Chain - Hindi

Video
6:24

Role of a C&F Agent - English

Video
2:43

Role of a C&F Agent - Hindi

Video
2:48

Role of a Distributor - English

Video
7:50

Role of a Distributor - Hindi

Video
9:26

Role of Retailers & Wholesalers

Video
5:13

Role of Retailers & Wholesalers

Video
7:10

Measuring Channel Productivity

Handout - Measuring Productivity of a Distribution Channel

PDF

Why Measure Channel Productivity - English

Video
2:32

Why Measure Channel Productivity - Hindi

Video
5:15

Measure - Sales per Employee - English

Video
2:6

Measure - Sales per Employee - Hindi

Video
2:8

Measure - Market Coverage - English

Video
2:22

Measure - Market Coverage - Hindi

Video
3:44

Measure - Numeric Distribution - English

Video
2:1

Measure - Numeric Distribution - Hindi

Video
5:24

Measure - Weighted Distribution - English

Video
8:49

Measure - Weighted Distribution - Hindi

Video
7:23

Measure - Bill Value - English

Video
4:8

Measure - Bill Value - Hindi

Video
2:29

Measure - LPC & TLSD - Hindi

Video
3:43

Measure -LPC and TLSD - English

Video
3:00

Worksheet - Measuring Channel Productivity

PDF

Measure - Productive Call or Bill Cut - English

Video
2:32

Measure - Productive Call or Bill Cut - Hindi

Video
1:27

Role of a Star FMCG Channel Manager - English

Video
4:31

Role of a Star FMCG Channel Manager - Hindi

Video
6:3

Practice Assignment 1 - Understanding Channel Productivity

PDF

Solution - Practice Assignment 1 - Understanding Channel Productivity

PDF

Assignments - Understanding FMCG in practice / Q&A

Assignment 1 - Understanding FMCG in Practice

PDF

Q&A Arvind Rajsekhar 20 April 2021

External Link

Assignment 2 - Typical FMCG Career Path

PDF

Elements of a Go To Market Strategy

Handout - Planning & Executing a Go To Market Strategy

PDF

Growth Competency Profile - English

Video
6:55

Growth Competency Profile - Hindi

Video
3:7

R - Reviews the Right Sales and Operations Processes

Video
2:41

R - Reviews the Right Sales & Operations Processes

Video
1:55

Preparation at Stockist Point - English

Video
3:43

Preparation at Stockist Point - Hindi

Video
3:29

Effective Market Working and Beat Planning - English

Video
6:39

Effective Beat Planning - Hindi

Video
2:58

Sequential Visits as per Journey Plan

Video
2:44

Power of 1 - English

Video
4:52

Power of 1 - Hindi

Video
4:41

Workbook - SUCCESS Sales Call

PDF

7 Steps of a SUCCESS Sales Call - English

Video
3:14

7 Steps of a SUCCESS Sales Call - Hindi

Video
2:8

S - Study the Shop's Outside Look

Video
2:49

U - Understand the Retailer's Mood & Open the Call - English

Video
2:33

U - Understand the Retailer's Mood & Open the Call - Hindi

Video
1:42

How to Start the Call in a Positive Manner - Hindi

Video
2:25

C - Check Stocks - Do a Sales Analysis - English

Video
3:32

C - Check Stocks - Do a Sales Analysis - Hindi

Video
3:15

C - Create an Interest in our Products & Sell - English

Video
6:2

C - Create Interest in our Products and Sell - Hindi

Video
3:54

Why Open New Outlets - English

Video
4:31

Why Open New Outlets - Hindi

Video
2:4

How to Open a New Outlet / New Category at Existing Outlet - English

Video
5:00

How to Open New Outlets / New Categories in Existing Outlets - Hindi

Video
2:54

Rotation Selling - Placing the Right Quantity at the Outlet - English

Video
3:51

Rotation Selling - Placing the Right Quantity of Products at the Outlet

Video
3:18

Why do Retailer's Object? English

Video
7:46

Why do Retailer's object - Hindi

Video
4:40

Objection - You don't advertise - English

Video
2:33

Objection - You don't advertise - Hindi

Video
1:27

Objection - Your rate is too high - English

Video
2:17

Objection - Your rate is too high - Hindi

Video
1:35

Objection - You dont give margins - English

Video
1:56

Objection - Margin nahin hai - Hindi

Video
1:27

Objection - I have stocks - English

Video
4:16

Objection - Stocks pada hai - Hindi

Video
2:10

Set up Merchandising / Sum up & Close - English

Video
3:8

Set up Merchandising - Hindi

Video
1:34

Sum Up and Close - Hindi

Video
042

Modern Trade Simplified

Video
1:2:20

Demand Creation & Merchandising Effectiveness

Handout - Creating Demand in the Market

PDF

Creating Demand for our Products - English

Video
8:32

Creating Demand for our Products - Hindi

Video
11:2

Handout - Merchandising Effectiveness

PDF

Principles of Merchandising - English

Video
14:40

Principles of Merchandising - Hindi

Video
14:8

Market Pricing Simplified

Handout - Market Pricing

PDF

Market Pricing Fundamentals - English

Video
11:55

Market Pricing Fundamentals - Hindi

Video
1:35

Market Pricing - Primary / Secondary & Claims - Hindi

Video
16:14

Why does undercutting happen in the market - English

Video
9:45

Why does undercutting happen in the Market - Hindi

Video
12:38

Key Roles of Frontline Sales & Marketing Managers

Manager as a Coach - The 555 Rule

Video
6:12

Manager as a Coach - The 555 Rule - Hindi

Video
3:11

Best Practices for Frontline Sales People

PDF

Best Practices for Frontline Sales People - English

Video
7:22

Best Practices for Frontline Sales People - Hindi

Video
11:37

Best Practices for Distributor Visits - Hindi

Video
4:54

Planning & Executing a Go To Market Strategy Defined

Handout - 6 Steps to an Awesome GTM Strategy

PDF

6 Steps to an Awesome Go To Market Strategy

Video
9:35

Assignment 2 - Analyzing the GTM Strategy for a Product / Q&A

Q&A 1 April 2021 & Assignment 2 Explained.

External Link

Assignment 2 Explained

Video
3:40

Assignment 2 - What went wrong here

PDF

Structure of the FMCG Industry

Structure & Trends in the FMCG Industry

Video
19:23

Handout - Structure & Trends in the FMCG Industry in India

PDF

Research your Dream Company

Research your Dream Naukri - Dabur - 16 mins

Video
17:1

Research Dream Co - HUL

Video
5:55

Building your Bio Data

Project 1 - Measuring Distribution Effectiveness

PDF

Project 2 - Measuring Merchandising Effectiveness

PDF

Project 3 - Modern Trade Redefined

PDF

Differentiate your Bio Data with Projects

Video
18:43

Handout - Highlighting your Projects in the Resume

PDF

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FMCG Marketing Bootcamp Online Course

This professional online fmcg course consists of 5 hours of recorded videos. Course coverage includes FMCG Industry trends, different marketing roles, how fmcg sales & marketing works, how to do research about your dream company & how to build your fmcg profile. Taught by Maneesh Konkar from IIM Bangalore / ex ITC & Industry experts. Certificate on completion.

5
(1 rating)
Course Instructor Maneesh Konkar

₹499.00

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Learning Outcomes

01


You now know key terms in the FMCG Industry.


02


You are prepared for a channel sales & marketing role for the first three years of your career.

.

03


You know a powerful method to research the business strategy of your Dream company - ITC, HUL, etc.


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