FMCG Marketing Bootcamp Online Course
This professional online fmcg course consists of 5 hours of recorded videos. Course coverage includes FMCG Industry trends, different marketing roles, how fmcg sales & marketing works, how to do research about your dream company & how to build your fmcg profile. Taught by Maneesh Konkar from IIM Bangalore / ex ITC & Industry experts. Certificate on completion.
Course Instructor
Maneesh Konkar
₹499.00
/CourseBundles(8871)/1086981-fmcg_marketing_bootcamp.png)
A superb professional fmcg course that will kickstart your FMCG channel sales & marketing career
Who is this Professional FMCG Course for:
-
Students wanting to explore the FMCG / sales & marketing line.
-
Summer interns & first time job entrants to channel sales & marketing.
-
Young professionals wanting to shift to this industry.
-
Distributors & business owners who want to set up channel systems for their companies.
Course Instructor
/461684-Maneesh_Konkar_Director_Direction_One_Consulting_jacket_face.jpg)
Maneesh Konkar
87 Courses • 24169 Students
Founder - Direction One Consulting. MBA from IIM Bangalore. Started his career with ITC. Over the past 21 years, he has conducted various professional courses for teams from fmcg & consumer companies like Tata Motors, Amazon, Bajaj Auto, VLCC, Parle, Godrej Consumer, Legrand, Asian Paints, ICICI Bank, Cargill Foods, Mahindra, Aditya Birla group and more. He has consulted with manufacturing, automobile, FMCG, IT, pharma, internet, and building construction.
He is also a Visiting Faculty with SPJIMR, Mumbai, and a panelist at IIM Bangalore interviews multiple times.
In the last 14 months Maneesh has worked with over 24 startups across Asia, Australia, UK, USA & Canada to upscale their digital marketing strategies & develop their GTM framework to go online.
He is also rapidly scaling up his own startup - directionone.org in the edtech space which provides various professional courses in sales & marketing.
Course Curriculum
1 Subject
The FMCG Bootcamp Advanced
0 Exercises • 156 Learning Materials
Course Introduction & Methodology
Course Methodology / Q&A / Certificates & more
Course Intro & Methodology
External Link
Handout - Course Introduction
PDF
Facebook group is for Assignments
External Link
Use this to get your Questions answered on priority
External Link
Download the Direction One Android App now
External Link
All Bootcamps - Introduction Latest
External Link
Different Roles in Sales & Marketing
5 Myths of a Marketing Job & the Reality
Video
5:49
5 Marketing Jobs you are most likely to get from campus
Video
4:12
Career Path in FMCG Sales & Marketing
Video
16:2
Marketing Roles - Shwetank Rewatkar - Head Consumer Insights & Media - Bisleri International
Video
43:17
Questions? Ask immediately
External Link
Elements of an FMCG Distribution Channel
Handout - Role of Different Channel Members
PDF
Elements of a Distribution Channel - English
Video
2:38
Elements of a Distribution Channel - Hindi
Video
5:50
How Efficient is your Supply Chain - English
Video
8:10
How efficient is your Supply Chain - Hindi
Video
6:24
Role of a C&F Agent - English
Video
2:43
Role of a C&F Agent - Hindi
Video
2:48
Role of a Distributor - English
Video
7:50
Role of a Distributor - Hindi
Video
9:26
Role of Retailers & Wholesalers
Video
5:13
Role of Retailers & Wholesalers
Video
7:10
Questions? Ask Immediately
External Link
Measuring Channel Productivity
Handout - Measuring Productivity of a Distribution Channel
PDF
Why Measure Channel Productivity - English
Video
2:32
Why Measure Channel Productivity - Hindi
Video
5:15
Measure - Sales per Employee - English
Video
2:6
Measure - Sales per Employee - Hindi
Video
2:8
Measure - Market Coverage - English
Video
2:22
Measure - Market Coverage - Hindi
Video
3:44
Measure - Numeric Distribution - English
Video
2:1
Measure - Numeric Distribution - Hindi
Video
5:24
Measure - Weighted Distribution - English
Video
8:49
Measure - Weighted Distribution - Hindi
Video
7:23
Measure - Bill Value - English
Video
4:8
Measure - Bill Value - Hindi
Video
2:29
Measure - LPC & TLSD - Hindi
Video
3:43
Measure -LPC and TLSD - English
Video
3:00
Worksheet - Measuring Channel Productivity
PDF
Measure - Productive Call or Bill Cut - English
Video
2:32
Measure - Productive Call or Bill Cut - Hindi
Video
1:27
Role of a Star FMCG Channel Manager - English
Video
4:31
Role of a Star FMCG Channel Manager - Hindi
Video
6:3
Questions? Ask immediately
External Link
Practice Assignment 1 - Understanding Channel Productivity
PDF
Solution - Practice Assignment 1 - Understanding Channel Productivity
PDF
Assignments - Understanding FMCG in practice / Q&A
Assignment 1 - Understanding FMCG in Practice
PDF
Q&A - Tuesday 30 March 2021
External Link
Questions? Ask Immediately
External Link
Q&A Arvind Rajsekhar 20 April 2021
External Link
Assignment 2 - Typical FMCG Career Path
PDF
Elements of a Go To Market Strategy
Handout - Planning & Executing a Go To Market Strategy
PDF
Growth Competency Profile - English
Video
6:55
Growth Competency Profile - Hindi
Video
3:7
R - Reviews the Right Sales and Operations Processes
Video
2:41
R - Reviews the Right Sales & Operations Processes
Video
1:55
Preparation at Stockist Point - English
Video
3:43
Preparation at Stockist Point - Hindi
Video
3:29
Effective Market Working and Beat Planning - English
Video
6:39
Effective Beat Planning - Hindi
Video
2:58
Sequential Visits as per Journey Plan
Video
2:44
Power of 1 - English
Video
4:52
Power of 1 - Hindi
Video
4:41
Workbook - SUCCESS Sales Call
PDF
7 Steps of a SUCCESS Sales Call - English
Video
3:14
7 Steps of a SUCCESS Sales Call - Hindi
Video
2:8
S - Study the Shop's Outside Look
Video
2:49
U - Understand the Retailer's Mood & Open the Call - English
Video
2:33
U - Understand the Retailer's Mood & Open the Call - Hindi
Video
1:42
How to Start the Call in a Positive Manner - Hindi
Video
2:25
C - Check Stocks - Do a Sales Analysis - English
Video
3:32
C - Check Stocks - Do a Sales Analysis - Hindi
Video
3:15
C - Create an Interest in our Products & Sell - English
Video
6:2
C - Create Interest in our Products and Sell - Hindi
Video
3:54
Why Open New Outlets - English
Video
4:31
Why Open New Outlets - Hindi
Video
2:4
How to Open a New Outlet / New Category at Existing Outlet - English
Video
5:00
How to Open New Outlets / New Categories in Existing Outlets - Hindi
Video
2:54
Rotation Selling - Placing the Right Quantity at the Outlet - English
Video
3:51
Rotation Selling - Placing the Right Quantity of Products at the Outlet
Video
3:18
Why do Retailer's Object? English
Video
7:46
Why do Retailer's object - Hindi
Video
4:40
Objection - You don't advertise - English
Video
2:33
Objection - You don't advertise - Hindi
Video
1:27
Objection - Your rate is too high - English
Video
2:17
Objection - Your rate is too high - Hindi
Video
1:35
Objection - You dont give margins - English
Video
1:56
Objection - Margin nahin hai - Hindi
Video
1:27
Objection - I have stocks - English
Video
4:16
Objection - Stocks pada hai - Hindi
Video
2:10
Set up Merchandising / Sum up & Close - English
Video
3:8
Set up Merchandising - Hindi
Video
1:34
Sum Up and Close - Hindi
Video
042
Modern Trade Simplified
Video
1:2:20
Questions? Ask Immediately
External Link
Demand Creation & Merchandising Effectiveness
Handout - Creating Demand in the Market
PDF
Creating Demand for our Products - English
Video
8:32
Creating Demand for our Products - Hindi
Video
11:2
Handout - Merchandising Effectiveness
PDF
Principles of Merchandising - English
Video
14:40
Principles of Merchandising - Hindi
Video
14:8
Questions? Ask Immediately
External Link
Market Pricing Simplified
Handout - Market Pricing
PDF
Market Pricing Fundamentals - English
Video
11:55
Market Pricing Fundamentals - Hindi
Video
1:35
Market Pricing - Primary / Secondary & Claims - Hindi
Video
16:14
Why does undercutting happen in the market - English
Video
9:45
Why does undercutting happen in the Market - Hindi
Video
12:38
Questions? Ask Immediately
External Link
Key Roles of Frontline Sales & Marketing Managers
Manager as a Coach - The 555 Rule
Video
6:12
Manager as a Coach - The 555 Rule - Hindi
Video
3:11
Best Practices for Frontline Sales People
PDF
Best Practices for Frontline Sales People - English
Video
7:22
Best Practices for Frontline Sales People - Hindi
Video
11:37
Best Practices for Distributor Visits - Hindi
Video
4:54
Questions? Ask Immediately
External Link
Planning & Executing a Go To Market Strategy Defined
Handout - 6 Steps to an Awesome GTM Strategy
PDF
6 Steps to an Awesome Go To Market Strategy
Video
9:35
Questions? Ask Immediately
External Link
Assignment 2 - Analyzing the GTM Strategy for a Product / Q&A
Q&A 1 April 2021 & Assignment 2 Explained.
External Link
Assignment 2 Explained
Video
3:40
Assignment 2 - What went wrong here
PDF
Questions? Ask Immediately
External Link
Q&A Thu 22 April 2021
External Link
Q&A Thu 20 /may 2021
External Link
Structure of the FMCG Industry
Structure & Trends in the FMCG Industry
Video
19:23
Handout - Structure & Trends in the FMCG Industry in India
PDF
Questions? Ask Immediately
External Link
Research your Dream Company
3 Key Steps to Preparing for the Interview
Video
6:3
Research Dream Co - ITC Results Q3 2021
PDF
Research Dream Co - ITC Q3 - 2021
PDF
Research Dream Company - ITC
Video
13:33
Research Dream Company - HUL Q3 2021
PDF
Research Dream Co - HUL
Video
5:55
Research Dream Co - Dabur Q3 - 2021
PDF
Research Dream Company - Dabur
Video
7:45
Research Dream Co - Asian Paints Q3 FY21
PDF
Research Dream Co - Nestle Q3 2021
PDF
Nestle - Investor Call - Q3 - 2021
External Link
Questions? Ask Immediately
External Link
Building your Bio Data
Project 1 - Measuring Distribution Effectiveness
PDF
Project 2 - Measuring Merchandising Effectiveness
PDF
Project 3 - Modern Trade Redefined
PDF
Differentiate your Bio Data with Projects
Video
18:43
Handout - Highlighting your Projects in the Resume
PDF
Mega Webinars
Rahul Sinha President HR Pidilite & GK Suresh ex VP Marketing ITC
External Link
Neeraj Sanan CEO Intin / ex VP marketing ABP News
External Link
Get your Certificate
Get your Certificate now
Continue your Learning / More Free courses & Paid courses starting from Rs 499
Continue Learning
Sign up for "The Trade Marketing & Distribution" Course for Rs 999
External Link
Watch more Hindi videos for free on our YouTube channel.
External Link
Watch more English videos for Free on our YouTube channel
External Link
Check out our other courses / Free & Paid Courses starting from Rs 499
External Link
Best offer - All Courses Site Subscription / All 12 courses worth Rs 10,000 for just Rs 3499
External Link
Sign up for "The Consumer Marketing Bootcamp" for Rs 499
External Link