FMCG Marketing Bootcamp Rs 1999

FMCG Marketing Bootcamp Online Course

This professional online fmcg course consists of 5 hours of recorded videos. Course coverage includes FMCG Industry trends, different marketing roles, how fmcg sales & marketing works, how to do research about your dream company & how to build your fmcg profile. Taught by Maneesh Konkar from IIM Bangalore / ex ITC & Industry experts. Certificate on completion.

4.7

(6 ratings)

Course Instructor Maneesh Konkar

₹1999.00

A superb professional fmcg course that will kickstart your FMCG channel sales & marketing career

Who is this Professional FMCG Course for:

Students wanting to explore the FMCG / sales & marketing line.
Summer interns & first time job entrants to channel sales & marketing.
Young professionals wanting to shift to this industry.
Distributors & business owners who want to set up channel systems for their companies.

Case - Britannia Route to Market Strategy (Oct 2024)

Driving business growth with a better Route to Market Strategy. Learn how CEO Varun Berry's objective is to rewrite Route-To Market strategy to leverage high-potential outlets, upscale our salesmen's capability, upgrade technology for productivity and increase feet on the street.

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Case - Hindustan Unilever Ltd - Driving Premiumization and Retail Engagement in Punjab

As per Rohit Jawa, CEO HUL “we have identified 10 brands at the sweet spot of premiumization. All are premium brands & the market opportunity is sizeable: greater than ₹ 1000 crore with play in large segments. They are also aspirational: ahead of competition on unmissable brand superiority. The 10 brands are Surf Excel, Ponds, Lakme, Vim, Dove, Lux, Pears, Brooke Bond, Horlicks & Kissan”

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Dabur - Growing the Juice segment in Maharashtra - Urban & Rural

Dabur’s strategic decision to rationalize distributor inventory has been a double-edged sword. While it’s a long-term move to stabilize the supply chain, it’s impacted our top line this quarter. Sales are down by 5%, and profitability has dipped by 7%. But this was necessary to ensure fresh stocks, prevent market flooding and to ensure our distributors stay profitable.”

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WHAT PEOPLE SAY ABOUT US

It's amazing FMCG bootcamp, got wonderful insights from Maneesh konkar sir in the field of FMCG industry, thank you.

— Manickavel AP

My daughter Roshni Kor attempted the webinar and it was very informative. She explained me so many things which were unique and we are eagerly waiting for upcoming courses and webinars.

Thank you! Direction one Consulting and Mr. Maneesh Konkar.

— Jayavant Kor

The FMCG boot camp was very insightful and contained modules, FMCG industry trends, assignments and techniques to crack interview. I enrolled for the course.......thank you Maneesh sir for the guidance!

I will strongly recommend this course to all those who are passionate about FMCG industry and wants make carrier in FMCG industry.

— Ameya Pande

Course Instructor

Maneesh Konkar

47 Courses • 26899 Students

I run Direction One Consulting from Mumbai, India. We do 3 things: 1. Sales, negotiations & Digital Marketing Training. 2. 1 on 1 Coaching & online courses in Sales & Marketing. 3. Create scorm compliant elearning modules for L&D teams in corporates. Am a BE from VIT, Pune (1991) & a PGDM from IIM Bangalore 1995. Corporate Trainer with Amazon, Tata Motors, Bajaj, ICICI, Legrand & more.

Our FMCG & B2C Channel Clients

Ratings & Reviews

4.7 /5

6 ratings

●

6 reviews

67%

33%

Stanislaus Martins

●

a month ago

Absolutely amazing course. A steal for the cost.

HARDESH HANDA

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7 months ago

Video quality needs to be improved. Interview with shwetank was breaking

ROHIT MOTWANI

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9 months ago

Course was very useful, I enrolled it during my internship program at AMUL and projects of my course helped me for marketing recommendations during my internship and it was accepted and implemented by company

Course Curriculum

1 Subject

The FMCG Bootcamp Advanced

80 Learning Materials

Skyrocket your Career with Direction One

Skyrocket Your Career with Direction One

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How to Solve the Case Studies

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Course Introduction

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Course Introduction - FMCG Marketing Bootcamp

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Course Methodology / Certificates & more

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Different Roles in Sales & Marketing - 83 mins

Your Career Path in an FMCG Sales and Marketing Company - 22 mins

Video

22:28

5 Myths of a Marketing Job & the Reality - 10.20 mins

Video

10:28

Marketing Roles - Shwetank Rewatkar - Head Consumer Insights & Media - Bisleri - 43 mins

Video

43:17

FREE

Assignment 1 - Understanding Marketing Careers

PDF

5 Myths of a Marketing Job & the Reality - 12.40 mins - Hindi

Video

12:40

5 Typical sales & Marketing Roles in Industry - Hindi - 5 mins

Video

5:5

Typical Career Path in a FMCG sales & Marketing Environment - Hindi

Video

12:22

6 Different Sales & Marketing Roles in Industry - 10.20 mins

Video

10:22

Elements of an FMCG Distribution Channel - 28 mins

Handout - Elements of an FMCG Distribution Channel

PDF

Elements of an FMCG Distribution Channel - 28 mins - Eng

Video

28:25

Elements of an FMCG Distribution Channel - 23 mins - Hindi

Video

23:54

Assignment - Understanding FMCG in Practice

PDF

Case Study - Dabur 1.5 hrs

Dabur Q2 FY 24-25 Investor Presentation

PDF

Dabur Q2 FY 24-25 Conference Transcript

PDF

Dabur Q2 FY 24-25 Results Update

PDF

Case Dabur - Growing the Juice Segment in Maharashtra - Urban & Rural

PDF

Case Analysis - Dabur - Maneesh Konkar - Sales & Digital Marketing Consultant 12 mins

Video

12:40

Case Analysis - Dabur - Ravi Sharma - Business Growth Consultant ex ITC ex Amazon - 17 mins

Video

17:13

Productivity of an FMCG Distribution Channel - 22 mins

Handout - Measuring Productivity of an FMCG Distribution Channel

PDF

Productivity Measures for an FMCG Distribution Channel - 22 mins English

Video

22:20

Measuring Productivity of an FMCG Distribution Channel - 17 mins - Hindi

Video

17:45

Worksheet - Measuring Channel Productivity

PDF

Practice Assignment 1 - Understanding Channel Productivity

PDF

Solution - Practice Assignment 1 - Understanding Channel Productivity

PDF

Elements of a Go To Market Strategy - 34 mins

Handout - Planning & Executing a Go To Market Strategy

PDF

Planning & Executing a Go To Market Strategy - 34 mins

Video

34:39

Planning and Executing a Go To Market Strategy - 33 mins - Hindi

Video

33:22

Workbook - SUCCESS Sales Call

PDF

Case Study - Britannia - Driving Business Growth with a Better RTM Strategy - 1 hr

Britannia Q2 2024 - Analyst Presentation

PDF

Britannia - Q2 2024 - Analyst Conference Call - Transcript

PDF

Case Britannia - Driving Business Growth with a Better RTM Strategy

PDF

Britannia Case Analysis - Maneesh Konkar - Sales & Digital Marketing Consultant ex ITC

Video