Trade Marketing and Distributor Management - Online Course
This pure online course covers is meant for Area Sales Managers & Territory Managers in fmcg & channel management. Learn how trade marketing works to analyse the potential of a territory through numeric & weighted distribution data, understand how to manage distributors & make plans to achieve territory growth. Two weeks duration 6 hours recorded videos. Certificate on Completion.
₹999.00
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Course Curriculum
1 Subject
Territory & Distributor Management for Channel Managers
0 Exercises • 59 Learning Materials
Course Introduction
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Marketing Career in B2C
Marketing Career Path in an B2C Business
Questions? Ask Immediately
Measuring Territory Productivity
Handout - Measuring Productivity of a Distribution Channel
Numeric Distribution - Hindi
Weighted Distribution - Hindi
Numeric Distribution - English
Weighted Distribution - English
Case - Delicious Foods
Case Explanation - Delicious Foods
Case Solution - Delicious Foods
Handout - Manpower Planning for Managers
Role of a Star FMCG Manager - Hindi
Role of a Star FMCG Manager - English
Case - Amtrak Auto
Manpower Planning for Managers - English
Questions? Ask Immediately
Managing Channel Health
Handout - Measuring Channel Health
Measuring Distributor ROI - English
Best Practices to Improve ROI - Hindi
Measuring Channel ROI - Hindi
Best Practices for Distributor Visits - Hindi
Best Practices for Improving ROI - English
Rotation - Working Capital Cycle - English
Rotation - Working Capital Cycle - Hindi
Case ROI - Stank Corporation
Case Solution - Stank Corporation
Workbook - Best Practices to Increase ROI
Case Solution - Stank Corporation - English
Worksheet - Strategic Issues in Channel Management
Strategic Issues in Channel Management - English
Strategic Issues in Channel Management - Hindi
Practice Assignment - ROI
Case - Proctor & Gamble - Rethinking Distribution Strategy
Role of a Zonal Training manager - English
Role of a Zonal Training Manager - Hindi
P&G - Project Golden Eye - Rethinking Distribution - English
Questions? Ask Immediately
Understanding Market Potential
Handout - Understanding Market Potential
How to Estimate Market Potential - English
How to Estimate Market Potential - Hindi
Questions? Ask Immediately
Hiring New Channel Partners
Handout - Hiring New Channel Partners
Hiring New Channel Partners - English
Hiring New Channel Partners - Hindi
Questions? Ask Immediately
Growing the Territory with Channel Partners
How to Influence Others during a Negotiation
Handout - Joint Business Planning with Channel Partners
Joint Business Planning with Channel Member - English
Joint Business Planning with Channel Member - Hindi
Questions? Ask Immediately
Trade Marketing as a Strategy
Hhandout - Trade Mktg - Offers for Retail & Wholesale
Trade Mktg - Retailers & Wholesalers - English
Handout - Trade Mktg - Distributor Incentives
Trade Mktg - Distributors - English
Handout - Trade Mktg - Salesman Incentives
Trade Mktg - Designing Salesman Incentives - English
Questions? Ask Immediately
Get your Certificate
Get your Certificate
Course Instructor
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Maneesh Konkar
87 Courses • 24169 Students
Founder - Direction One Consulting. MBA from IIM Bangalore. Started his career with ITC. Over the past 21 years, he has conducted various professional courses for teams from fmcg & consumer companies like Tata Motors, Amazon, Bajaj Auto, VLCC, Parle, Godrej Consumer, Legrand, Asian Paints, ICICI Bank, Cargill Foods, Mahindra, Aditya Birla group and more. He has consulted with manufacturing, automobile, FMCG, IT, pharma, internet, and building construction.
He is also a Visiting Faculty with SPJIMR, Mumbai, and a panelist at IIM Bangalore interviews multiple times.
In the last 14 months Maneesh has worked with over 24 startups across Asia, Australia, UK, USA & Canada to upscale their digital marketing strategies & develop their GTM framework to go online.
He is also rapidly scaling up his own startup - directionone.org in the edtech space which provides various professional courses in sales & marketing.
Direction One
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