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Trade Marketing and Distributor Management - Online Course

This pure online course covers is meant for Area Sales Managers & Territory Managers in fmcg & channel management. Learn how trade marketing works to analyse the potential of a territory through numeric & weighted distribution data, understand how to manage distributors & make plans to achieve territory growth. Two weeks duration 6 hours recorded videos. Certificate on Completion.

Course Instructors Maneesh Konkar

₹999.00

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Course Curriculum

1 Subject

Territory & Distributor Management for Channel Managers

0 Exercises 59 Learning Materials

Course Introduction

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Marketing Career in B2C

Marketing Career Path in an B2C Business

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Questions? Ask Immediately

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Measuring Territory Productivity

Handout - Measuring Productivity of a Distribution Channel

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Numeric Distribution - Hindi

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Weighted Distribution - Hindi

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Numeric Distribution - English

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Weighted Distribution - English

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Case - Delicious Foods

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Case Explanation - Delicious Foods

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Case Solution - Delicious Foods

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Handout - Manpower Planning for Managers

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Role of a Star FMCG Manager - Hindi

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Role of a Star FMCG Manager - English

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Case - Amtrak Auto

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Manpower Planning for Managers - English

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Questions? Ask Immediately

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Managing Channel Health

Handout - Measuring Channel Health

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Measuring Distributor ROI - English

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Best Practices to Improve ROI - Hindi

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Measuring Channel ROI - Hindi

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Best Practices for Distributor Visits - Hindi

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Best Practices for Improving ROI - English

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Rotation - Working Capital Cycle - English

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Rotation - Working Capital Cycle - Hindi

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Case ROI - Stank Corporation

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Case Solution - Stank Corporation

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Workbook - Best Practices to Increase ROI

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Case Solution - Stank Corporation - English

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Worksheet - Strategic Issues in Channel Management

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Strategic Issues in Channel Management - English

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Strategic Issues in Channel Management - Hindi

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Practice Assignment - ROI

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Case - Proctor & Gamble - Rethinking Distribution Strategy

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Role of a Zonal Training manager - English

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Role of a Zonal Training Manager - Hindi

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P&G - Project Golden Eye - Rethinking Distribution - English

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Questions? Ask Immediately

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Understanding Market Potential

Handout - Understanding Market Potential

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How to Estimate Market Potential - English

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How to Estimate Market Potential - Hindi

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Questions? Ask Immediately

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Hiring New Channel Partners

Handout - Hiring New Channel Partners

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Hiring New Channel Partners - English

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Hiring New Channel Partners - Hindi

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Questions? Ask Immediately

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Growing the Territory with Channel Partners

How to Influence Others during a Negotiation

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Handout - Joint Business Planning with Channel Partners

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Joint Business Planning with Channel Member - English

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Joint Business Planning with Channel Member - Hindi

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Questions? Ask Immediately

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Trade Marketing as a Strategy

Hhandout - Trade Mktg - Offers for Retail & Wholesale

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Trade Mktg - Retailers & Wholesalers - English

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Handout - Trade Mktg - Distributor Incentives

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Trade Mktg - Distributors - English

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Handout - Trade Mktg - Salesman Incentives

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Trade Mktg - Designing Salesman Incentives - English

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Questions? Ask Immediately

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Get your Certificate

Get your Certificate

Course Instructor

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Maneesh Konkar

84 Courses   •   22724 Students

Founder - Direction One Consulting. MBA from IIM Bangalore. Started his career with ITC. Over the past 21 years, he has conducted various professional courses for teams from fmcg & consumer companies like Tata Motors, Amazon, Bajaj Auto,  VLCC, Parle, Godrej Consumer, Legrand, Asian Paints, ICICI Bank, Cargill Foods, Mahindra, Aditya Birla group and more. He has consulted with manufacturing, automobile, FMCG, IT, pharma, internet, and building construction.

He is also a Visiting Faculty with SPJIMR, Mumbai, and a panelist at IIM Bangalore interviews multiple times.

In the last 14 months Maneesh has worked with over 24 startups across Asia, Australia, UK, USA & Canada to upscale their digital marketing strategies & develop their GTM framework to go online.

​He is also rapidly scaling up his own startup - directionone.org in the edtech space which provides various professional courses in sales & marketing. 

Direction One

Corporate Training and super practical e-learning courses to kickstart your career.

Chat to us

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support@directiononeonline.com

Office

Come say hello at our office.

Direction One Consulting Private Limited, 508, Pearl Plaza, Station Road, next to McDonalds, Andheri West, Mumbai 400058.


Phone

Mon - Fri from 8am to 6pm

+919820503710