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Trade Marketing and Distributor Management - Online Course

This pure online course covers is meant for Area Sales Managers & Territory Managers in fmcg & channel management. Learn how trade marketing works to analyze the potential of a territory through numeric & weighted distribution data, understand how to manage distributors & make plans to achieve territory growth. Recorded videos. Certificate on Completion.

Course Instructor Maneesh Konkar

₹999.00

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Course Intro by Faculty - Maneesh Konkar - ex ITC / IIMB.

What People Say

Arathi Nair

Assistant Manager, FMCG Co

Superb!!! Course gives a detailed idea about how and what happens in industry scenario, forces one to think and get greater insights about the entire topic. 

Manickavel AP

MBA Student

It's amazing, this bootcamp, got wonderful insights from Maneesh konkar sir in the field of FMCG industry, thank you.

Ameya Pande

Shifting to FMCG

This course was very insightful and contained modules, FMCG industry trends, assignments and techniques to crack interview. I enrolled for the course.......thank you Maneesh sir for the guidance!
I will strongly recommend this course to all those who are passionate about FMCG industry and wants make carrier in FMCG industry.

modern trade


Hit the ground running in your FMCG Job. 

Marketing career path in a B2C Channel Business. 

Learn Numeric and Weighted Distribution. 

Role of a Star Channel Manager. 

Manpower planning in FMCG. 

Rotation & Working capital cycle. 

Why does undercutting happen in the market. 

Case Studies on Channel management. 

Understand Distributor ROI. 

Hiring new distributors. 

Joint business planning with Distributor Partners. 

Some of our FMCG Clients

cargill foods
godrej hersheys
godrej consumer products
parle agro
godrej tyson
pidilite
vlcc
asian paints
itc
HUL

Course Curriculum

1 Subject

Territory & Distributor Management for Channel Managers

0 Exercises 62 Learning Materials

Course Introduction

Course Introduction - Trade Marketing & Distributor Management

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FREE

Download the Direction One Android App now

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FREE

Marketing Career in B2C

Marketing Career Path in an B2C Business

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FREE

Questions? Ask Immediately

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FREE

Measuring Territory Productivity

Handout - Measuring Productivity of a Distribution Channel

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FREE

Numeric Distribution - Hindi

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Weighted Distribution - Hindi

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Numeric Distribution - English

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Weighted Distribution - English

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Case - Delicious Foods

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Case Explanation - Delicious Foods

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Case Solution - Delicious Foods

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Handout - Manpower Planning for Managers

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Role of a Star FMCG Manager - Hindi

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Role of a Star FMCG Manager - English

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Case - Amtrak Auto

PDF

Manpower Planning for Managers - English

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Managing Channel Health

Handout - Measuring Channel Health

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Measuring Distributor ROI - English

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Best Practices to Improve ROI - Hindi

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Measuring Channel ROI - Hindi

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Best Practices for Distributor Visits - Hindi

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Best Practices for Improving ROI - English

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Rotation - Working Capital Cycle - English

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Rotation - Working Capital Cycle - Hindi

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Case ROI - Stank Corporation

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Case Solution - Stank Corporation

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Workbook - Best Practices to Increase ROI

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Case Solution - Stank Corporation - English

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Worksheet - Strategic Issues in Channel Management

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Strategic Issues in Channel Management - English

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Strategic Issues in Channel Management - Hindi

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Practice Assignment - ROI

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Case - Proctor & Gamble - Rethinking Distribution Strategy

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Role of a Zonal Training manager - English

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Role of a Zonal Training Manager - Hindi

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P&G - Project Golden Eye - Rethinking Distribution - English

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Understanding Market Potential

Handout - Understanding Market Potential

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How to Estimate Market Potential - English

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How to Estimate Market Potential - Hindi

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Hiring New Channel Partners

Handout - Hiring New Channel Partners

PDF

Hiring New Channel Partners - English

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Hiring New Channel Partners - Hindi

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Growing the Territory with Channel Partners

How to Influence Others during a Negotiation

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Handout - Joint Business Planning with Channel Partners

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Joint Business Planning with Channel Member - English

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Joint Business Planning with Channel Member - Hindi

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Trade Marketing as a Strategy

Hhandout - Trade Mktg - Offers for Retail & Wholesale

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Trade Mktg - Retailers & Wholesalers - English

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Handout - Trade Mktg - Distributor Incentives

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Trade Mktg - Distributors - English

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Handout - Trade Mktg - Salesman Incentives

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Trade Mktg - Designing Salesman Incentives - English

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Get your Certificate

Get your Certificate

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Watch more Hindi videos for free on our YouTube channel.

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Best offer - All Courses Site Subscription / All 12 courses worth Rs 10,000 for just Rs 3499

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Course Instructor

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Maneesh Konkar

93 Courses   •   24816 Students

Hi Everyone,

I am Maneesh Konkar, ​ Founder - Direction One Consulting. Am an MBA from IIM Bangalore. Started my career with ITC. 

I run Direction One Consulting (from 1999), a global training, custom elearning content development company & digital marketing training agency that has been training leaders, middle level managers & young working professionals in B2C & FMCG Channel Sales, digital marketing, Leadership & B2B Negotiation skills for over 20 years now.  

We have worked with over 75 companies  viz. Tata Motors, Amazon, Bajaj Auto,  VLCC, Parle, Godrej Consumer, Legrand, Asian Paints, ICICI Bank, Cargill Foods, Mahindra, Aditya Birla group and more.

I am also a Visiting Faculty with SPJIMR, Mumbai, and a panelist at IIM Bangalore interviews multiple times.

Since early 2020, we have launched our online courses site www.directionone.org with over 15 Online courses in Sales & Digital Marketing with Certificates. We have worked with over 20 elearning companies across Asia, Africa, Europe, Australia, US & Canada to kick start their online growth. 

Our instructional designers & SMEs have practical elearning & professional training industry experience of over 20 years. We use real life scenarios, develop interactive elearning content & design otj exercises into the elearning modules itself. We use AI tools (ChatGPT, Perplexity, playground) Articulate Storyline &  Rise 360 softwares along with awesome editing skills on Adobe After Effects & Premier Pro to create content for all learning management systems. 

We also have readymade courses in our elearning course library on digital marketing, POSH, career conversations, sales and marketing. 

Our digital marketing training services help clients run campaigns on Facebook & Google ads leading to lower cost per lead and cost per retail outcomes. With powerful training inputs, our clients can create strong social media profiles & run highly focused hyper local campaigns on Facebook, Instagram, Google Search, Display & YouTube ads. 

 On our Direction One - Digital Hindi & English YouTube channels we also provide high quality content on sales, digital marketing, leadership, seo and career success.   

Am a great fan of Robert Kaplan's Balanced Scorecard & Marcus Buckingham's Strengths Finder approach towards business and people management. Strong believer in the concept that "no one joins an organization to deliberately do a bad job" So the root cause of poor individual performance is a combination of individual competence & motivation and mostly through process excellence, organizational vision, strategy & climate. 

Contact us at +919820503710 or maneesh@directiononeonline.com to discuss how we could assist you in driving business growth by developing your people through blended learning, digital marketing or custom elearning content.

For more info on all this, check out www.directiononeconsulting.com

Our expertise: Custom Elearning Content Development. Sales, Negotiations, Digital Marketing & Leadership Training, Digital Marketing.

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Trade Marketing and Distributor Management - Online Course

This pure online course covers is meant for Area Sales Managers & Territory Managers in fmcg & channel management. Learn how trade marketing works to analyze the potential of a territory through numeric & weighted distribution data, understand how to manage distributors & make plans to achieve territory growth. Recorded videos. Certificate on Completion.

Course Instructor Maneesh Konkar

₹999.00

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