Trade Marketing & Distributor Management Rs 1999

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Trade Marketing and Distributor Management

This pure online course covers is meant for Area Sales Managers & Territory Managers in fmcg & channel management. Learn how trade marketing works to analyze the potential of a territory through numeric & weighted distribution data, understand how to manage distributors & make plans to achieve territory growth. Recorded videos. Certificate on Completion.

3.7
(3 ratings)
Course Instructor Maneesh Konkar

₹1999.00

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Ratings & Reviews

3.7 /5

3 ratings

3 reviews

5

34%

4

33%

3

0%

2

33%

1

0%
AT
Amogh Taskar

4 months ago

Took the free preview of the course but was so well crafted that I decided to pay for the course and get the actual certification
VS
Venkata Sai krishna Tummala

5 months ago

Took this course to learn trade marketing. This course covers basic distributor management well, good cases on that. But poor content on trade marketing. Other than basic definition nothing is covered in detail. Nothing about kind of schemes for retailer, when to use which kind of scheme. No quality real life examples.
AP
Ayush Patel

9 months ago

The course helped me understand the nuances of the industry and gain technical competence needed for the sector


Course Intro by Faculty - Maneesh Konkar - ex ITC / IIMB.

What People Say

Arathi Nair

Assistant Manager, FMCG Co

Superb!!! Course gives a detailed idea about how and what happens in industry scenario, forces one to think and get greater insights about the entire topic. 

Manickavel AP

MBA Student

It's amazing, this bootcamp, got wonderful insights from Maneesh konkar sir in the field of FMCG industry, thank you.

Ameya Pande

Shifting to FMCG

This course was very insightful and contained modules, FMCG industry trends, assignments and techniques to crack interview. I enrolled for the course.......thank you Maneesh sir for the guidance!
I will strongly recommend this course to all those who are passionate about FMCG industry and wants make carrier in FMCG industry.

modern trade


Hit the ground running in your FMCG Job. 

Marketing career path in a B2C Channel Business. 

Learn Numeric and Weighted Distribution. 

Role of a Star Channel Manager. 

Manpower planning in FMCG. 

Rotation & Working capital cycle. 

Why does undercutting happen in the market. 

Case Studies on Channel management. 

Understand Distributor ROI. 

Hiring new distributors. 

Joint business planning with Distributor Partners. 

Some of our FMCG Clients

cargill foods
godrej hersheys
godrej consumer products
parle agro
godrej tyson
pidilite
vlcc
asian paints
itc
HUL

Case - Proctor & Gamble - Rethinking Distribution Strategy in India

This has got to be the most radical overhaul of a distribution channel in India. I mean we have been taught to expand expand expand, and here is P&G doing the exact opposite.

Case - Asian Paints - Navigating competitive turbulence in the decoratives business in India

This has got to be the toughest competition that Asian Paints has faced ever in its lifetime. The challenger - Birla Opus. Rs 10,000 crores investment. Free tinting machines for dealers. Extra incentives for painters. How does Asian Paints respond?

Course Curriculum

1 Subject

Territory & Distributor Management for Channel Managers

51 Learning Materials

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How to Solve the Case Studies

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Course Introduction

Course Introduction - Trade Marketing & Distributor Management

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FREE

Marketing Career in B2C

Your Career Path in an FMCG Sales and Marketing Company - 22 mins

Video
22:28

Module - Territory Management - 0.5 hrs

Handout - Understanding Market Potential

PDF

Understanding Market Potential - 9.20 mins

Video
9:26

Handout - Hiring New Channel Partners

PDF

Hiring New Channel partners - 11 mins

Video
11:35

Handout - Joint Business Planning with Channel Partners

PDF

Joint Business Planning - 4 mins

Video
4:48

Handout - Manpower Planning for Managers

PDF

Manpower Planning in an FMCG Channel - 11 mins

Video
11:13

Handout - Measuring Productivity of a FMCG Channel System

PDF

Understanding Numeric & Weighted Distribution - 10 mins

Video
10:25

Case - ITC Foods (International Tasty Choices) - 1.5 hrs

Case - ITC Foods (International Tasty Choices)

PDF

Case Explanation - ITC Foods - 12.48 mins

Video
12:48

Case Explanation - ITC Foods

PDF

Case Solution - ITC Foods - 6.20 mins

Video
6:27

Case Solution - ITC Foods

PDF

Case - Amtrak Auto

PDF

Module - Driving Primary Sales - Managing Distributors for Growth - 0.5 hrs

Handout - Measuring Channel Health - Return on Investment

PDF

How to Calculate Distributor ROI - 17.20 mins

Video
17:26

Case - Hindustan Double Trigger Ltd - Distributor ROI - 2 hrs

Case - Hindustan Double Trigger - Part A - Distributor ROI

PDF

Case Solution - Hindustan Double Trigger Ltd - Part A - 8.55 mins

Video
8:55

Case - Hindustan Double Trigger - Part B - Distributor ROI

PDF

Case Solution - Distributor ROI - Hindustan Double Trigger Ltd - Part B - 7.18 mins

Video
7:24

Case Solution - Hindustan Double Trigger Ltd - ROI

PDF

Practice Assignment - ROI

PDF

Case Proctor & Gamble - Why P&G's Distribution Model is Unique in India - 1 hr

Case Proctor and Gamble - Rethinking Distribution Strategy

PDF

Case Analysis - Proctor & Gamble - Maneesh Konkar - Sales & Digital Marketing Consultant

Video
11:8

Trade Marketing as a Strategy

Handout - Trade Marketing - Distributor

PDF

Trade Marketing - Distributor Incentives - 5 mins

Video
5:10

Handout - Trade Marketing - Retail & Wholesale

PDF

Trade Marketing - Retail and Wholesale 3.25 mins

Video
3:29

Handout - Trade Marketing - Distributor Salesman Incentives

PDF

Trade Marketing - Distributor Salesman Incentives - 6.16 mins

Video
6:16

Role of an Area Sales Manager

Role of a Star FMCG Channel Manager

PDF

Role of a Star FMCG Channel Manager - 5.55 mins

Video
5:56

Strategic Challenges in Channel Management

PDF

Strategic Challenges in Channel Management - 7.38 mins

Video
7:39

Role of a Zonal Training Manager

Role of a Zonal Training manager - English

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Role of a Zonal Training Manager - Hindi

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Get your Certificate

Get your Certificate

Continue your Learning

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Course Instructor

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Maneesh Konkar

47 Courses   •   26479 Students

I run Direction One Consulting from Mumbai, India. We do 3 things: 1. Sales, negotiations & Digital Marketing Training. 2. 1 on 1 Coaching & online courses in Sales & Marketing. 3. Create scorm compliant elearning modules for L&D teams in corporates. Am a BE from VIT, Pune (1991) & a PGDM from IIM Bangalore 1995. Corporate Trainer with Amazon, Tata Motors, Bajaj, ICICI, Legrand & more.

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Trade Marketing and Distributor Management

This pure online course covers is meant for Area Sales Managers & Territory Managers in fmcg & channel management. Learn how trade marketing works to analyze the potential of a territory through numeric & weighted distribution data, understand how to manage distributors & make plans to achieve territory growth. Recorded videos. Certificate on Completion.

3.7
(3 ratings)
Course Instructor Maneesh Konkar

₹1999.00

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