Trade Marketing & Distributor Management Rs 1999

Trade Marketing and Distributor Management

This pure online course covers is meant for Area Sales Managers & Territory Managers in fmcg & channel management. Learn how trade marketing works to analyze the potential of a territory through numeric & weighted distribution data, understand how to manage distributors & make plans to achieve territory growth. Recorded videos. Certificate on Completion.

3.7

(3 ratings)

Course Instructor Maneesh Konkar

₹1999.00

Ratings & Reviews

3.7 /5

3 ratings

●

3 reviews

5

34%

4

33%

3

0%

2

33%

1

0%

AT

Amogh Taskar

●

7 months ago

Took the free preview of the course but was so well crafted that I decided to pay for the course and get the actual certification

VS

Venkata Sai krishna Tummala

●

7 months ago

Took this course to learn trade marketing. This course covers basic distributor management well, good cases on that. But poor content on trade marketing. Other than basic definition nothing is covered in detail. Nothing about kind of schemes for retailer, when to use which kind of scheme. No quality real life examples.

AP

Ayush Patel

●

a year ago

The course helped me understand the nuances of the industry and gain technical competence needed for the sector

Course Intro by Faculty - Maneesh Konkar - ex ITC / IIMB.

What People Say

Arathi Nair

Assistant Manager, FMCG Co

Superb!!! Course gives a detailed idea about how and what happens in industry scenario, forces one to think and get greater insights about the entire topic.

Manickavel AP

MBA Student

It's amazing, this bootcamp, got wonderful insights from Maneesh konkar sir in the field of FMCG industry, thank you.

Ameya Pande

Shifting to FMCG

This course was very insightful and contained modules, FMCG industry trends, assignments and techniques to crack interview. I enrolled for the course.......thank you Maneesh sir for the guidance!

I will strongly recommend this course to all those who are passionate about FMCG industry and wants make carrier in FMCG industry.

Hit the ground running in your FMCG Job.

Marketing career path in a B2C Channel Business.

Learn Numeric and Weighted Distribution.

Role of a Star Channel Manager.

Manpower planning in FMCG.

Rotation & Working capital cycle.

Why does undercutting happen in the market.

Case Studies on Channel management.

Understand Distributor ROI.

Hiring new distributors.

Joint business planning with Distributor Partners.

Get Started

Some of our FMCG Clients

Case - Proctor & Gamble - Rethinking Distribution Strategy in India

This has got to be the most radical overhaul of a distribution channel in India. I mean we have been taught to expand expand expand, and here is P&G doing the exact opposite.

Get Started

Case - Asian Paints - Navigating competitive turbulence in the decoratives business in India

This has got to be the toughest competition that Asian Paints has faced ever in its lifetime. The challenger - Birla Opus. Rs 10,000 crores investment. Free tinting machines for dealers. Extra incentives for painters. How does Asian Paints respond?

Get Started

Course Curriculum

1 Subject

Territory & Distributor Management for Channel Managers

51 Learning Materials

Skyrocket your Career with Direction One

Skyrocket Your Career with Direction One

External Link

How to Solve the Case Studies

External Link

Download the Direction One Android App now

External Link

Join the Telegram Group

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Course Introduction

Course Introduction - Trade Marketing & Distributor Management

External Link

FREE

Marketing Career in B2C

Your Career Path in an FMCG Sales and Marketing Company - 22 mins

Video

Video

Video

Video

Video

6:16

Role of an Area Sales Manager

Role of a Star FMCG Channel Manager

PDF

Role of a Star FMCG Channel Manager - 5.55 mins

Video

5:56

Strategic Challenges in Channel Management

PDF

Strategic Challenges in Channel Management - 7.38 mins

Video

7:39

Role of a Zonal Training Manager

Maneesh Konkar

47 Courses • 26881 Students

I run Direction One Consulting from Mumbai, India. We do 3 things: 1. Sales, negotiations & Digital Marketing Training. 2. 1 on 1 Coaching & online courses in Sales & Marketing. 3. Create scorm compliant elearning modules for L&D teams in corporates. Am a BE from VIT, Pune (1991) & a PGDM from IIM Bangalore 1995. Corporate Trainer with Amazon, Tata Motors, Bajaj, ICICI, Legrand & more.

Trade Marketing and Distributor Management

This pure online course covers is meant for Area Sales Managers & Territory Managers in fmcg & channel management. Learn how trade marketing works to analyze the potential of a territory through numeric & weighted distribution data, understand how to manage distributors & make plans to achieve territory growth. Recorded videos. Certificate on Completion.

3.7

(3 ratings)

Course Instructor Maneesh Konkar

₹1999.00