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Latest Marketing Cases

Looking to kickstart your marketing career? Prepare for placements We've got 5 of the LATEST CASES in Marketing Distribution strategy from HUL, BRITANNIA, DABUR, PROCTOR & GAMBLE & ASIAN PAINTS. All cases based on key challenges that these companies are facing in the last 6 months. Recorded videos. Analyzed by our panel of Industry Experts from IIMB, ISB, FMS & more. Certificate on completion.

Course Instructor Maneesh Konkar

₹199.00

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Are you frustrated with theoretical lectures that don't reflect the real business world?

Do you feel unprepared for placements due to a lack of industry insights?

Is your institute unable to provide practical case studies that mirror real-world scenarios?

Introducing a course that will equip you with the latest developments in Sales & Distribution management to HUL, Dabur, Britannia, Proctor & Gamble & Asian Paints. 

All cases analyzed by industry experts with 20+ years of experience.

Watch the intro video below & sign up now. 

Course Introduction - Maneesh Konkar

britannia

Case - Britannia Route to Market Strategy (Oct 2024)

Driving business growth with a better Route to Market Strategy. Learn how CEO Varun Berry's objective is to rewrite Route-To Market strategy to leverage high-potential outlets, upscale our salesmen's capability, upgrade technology for productivity and increase feet on the street.

HUL

Case - Hindustan Unilever Ltd - Driving Premiumization and Retail Engagement in Punjab

As per Rohit Jawa, CEO HUL “we have identified 10 brands at the sweet spot of premiumization. All are premium brands & the market opportunity is sizeable: greater than ₹ 1000 crore with play in large segments. They are also aspirational: ahead of competition on unmissable brand superiority. The 10 brands are Surf Excel, Ponds, Lakme, Vim, Dove, Lux, Pears, Brooke Bond, Horlicks & Kissan”

Course How to solve the case studies to prepare for placements

dabur

Case - Dabur - Growing the Juice segment in Maharashtra - Urban & Rural

Dabur’s strategic decision to rationalize distributor inventory has been a double-edged sword. While it’s a long-term move to stabilize the supply chain, it’s impacted our top line this quarter. Sales are down by 5%, and profitability has dipped by 7%. But this was necessary to ensure fresh stocks, prevent market flooding and to ensure our distributors stay profitable.”

What our students say

p&g

Case - Proctor & Gamble - Rethinking Distribution Strategy in India

This has got to be the most radical overhaul of a distribution channel in India. I mean we have been taught to expand expand expand, and here is P&G doing the exact opposite.

asian paints

Case - Asian Paints - Navigating competitive turbulence in the decoratives business in India

This has got to be the toughest competition that Asian Paints has faced ever in its lifetime. The challenger - Birla Opus. Rs 10,000 crores investment. Free tinting machines for dealers. Extra incentives for painters. How does Asian Paints respond?

Course Instructor

tutor image

Maneesh Konkar

47 Courses   •   26479 Students

I run Direction One Consulting from Mumbai, India. We do 3 things: 1. Sales, negotiations & Digital Marketing Training. 2. 1 on 1 Coaching & online courses in Sales & Marketing. 3. Create scorm compliant elearning modules for L&D teams in corporates. Am a BE from VIT, Pune (1991) & a PGDM from IIM Bangalore 1995. Corporate Trainer with Amazon, Tata Motors, Bajaj, ICICI, Legrand & more.

Case Analysis by Marketing Experts

All these cases are real life cases based on current challenges that these companies are facing. Through recorded videos in the course, these cases are analyzed by our team of marketing experts who have many years of experience in handling similar challenges
narayan sundararaman

Narayan Sundararaman

Strategy and Brand Consultant. Experienced business leader. Ex-Mondelēz, Cadbury, Bajaj Auto, ITC. FMS 1994

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gk suresh

G K Suresh

22 yrs with ITC Limited. Former VP New Category Development-ITC Foods and member of Divisional Management Committee. FMS 1995

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ravi Sharma

Ravi Sharma

Founder - Boundless Minds & Orajas Teas | Sales, Marketing and Ecommerce Growth Consultant. Ex Amazon and ITC Limited, ISB 2005

Ravi sharma

Course Curriculum

1 Subject

Latest Cases in Sales & Distribution Management

45 Learning Materials

Skyrocket your Career with Direction One

Course Introduction - Maneesh Konkar

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Skyrocket Your Career with Direction One

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FREE

How to Solve the Case Studies

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FREE

Download the Direction One Android App now

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Join the Telegram Group

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Case Study - Britannia - Driving Business Growth with a Better Route to Market Strategy - 1 hr

Britannia Q2 2024 - Analyst Presentation

PDF
FREE

Britannia - Q2 2024 - Analyst Conference Call - Transcript

PDF
FREE

Case Britannia - Driving Business Growth with a Better RTM Strategy

PDF
FREE

Britannia Case Analysis - Maneesh Konkar - Sales & Digital Marketing Consultant ex ITC

Video
10:31
FREE

Britannia Analysis - Narayan Sundararaman - Strategy & Brand Consultant ex ITC Mondelez Bajaj Auto

Video
17:44

Case Analysis - Britannia - Ravi Sharma - Business Growth Consultant ex ITC ex Amazon

Video
16:41

Case Study - HUL - Driving Premiumization and Retail Engagement in Punjab - 2 hrs

HUL Q2 FY 2024-25 Results Presentation

PDF

HUL Q2 FY 2024-25 Investor Call Transcript

PDF

HUL - Q2 2025 Financial Results

PDF

Case HUL - Driving Premiumization and Retail Engagement in Punjab

PDF

Case Analysis - Hindustan Unilevel Ltd - Maneesh Konkar - Sales & Digital Marketing Consultant

Video
9:34

Case Analysis - HUL - Ravi Sharma - Business Growth Consultant ex ITC ex Amazon Ecommerce Expert

Video
17:42

Case Study - Dabur - Growing the Juice Segment in Maharashtra - Urban & Rural - 1.5 hrs

Dabur Q2 FY 24-25 Investor Presentation

PDF

Dabur Q2 FY 24-25 Conference Transcript

PDF

Dabur Q2 FY 24-25 Results Update

PDF

Case Dabur - Growing the Juice Segment in Maharashtra - Urban & Rural

PDF

Case Analysis - Dabur - Maneesh Konkar - Sales & Digital Marketing Consultant 12 mins

Video
12:40

Case Analysis - Dabur - Ravi Sharma - Business Growth Consultant ex ITC ex Amazon - 17 mins

Video
17:13

Case Proctor & Gamble - Why P&G's Distribution Model is Unique in India - 1 hr

Case Proctor and Gamble - Rethinking Distribution Strategy

PDF

Case Analysis - Proctor & Gamble - Maneesh Konkar - Sales & Digital Marketing Consultant

Video
11:8

Case Study - Asian Paints - Navigating Competitive Turbulence in the Decorative Business - 2 hrs

Asian Paints Q2 2024 - Financial Results

PDF

Asian Paints - Q2 2024 - Investor Presentation

PDF

Asian Paints Q2 2024 - Conference Call Transcript

PDF

Case - Asian Paints - Navigating Competitive Turbulence in the Decorative Business

PDF

Asian paints Case Analysis - By Narayan Sundararaman - Strategy and Brand Consultant.

Video
14:17

Case Analysis - Asian Paints - Maneesh Konkar - Digital Marketer

Video
13:26

Career Preparation - Building your Bio Data - 90 day plan - 9 mins

Learn more with 16+ hours of Solid Content

Video
2:3

How to Build your Profile / CV for an FMCG Sales & Marketing Role - 9 mins

Video
9:2

Project 1 - Measuring Distribution Effectiveness

PDF

Project 2 - Measuring Merchandising Effectiveness

PDF

Project 3 - Modern Trade Redefined

PDF

Handout - Highlighting your Projects in the Resume

PDF

How to Prepare for a Sales & Marketing Career in ITC - 10.05 mins

Video
10:7

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Testimonials from our students

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Latest Marketing Cases

Looking to kickstart your marketing career? Prepare for placements We've got 5 of the LATEST CASES in Marketing Distribution strategy from HUL, BRITANNIA, DABUR, PROCTOR & GAMBLE & ASIAN PAINTS. All cases based on key challenges that these companies are facing in the last 6 months. Recorded videos. Analyzed by our panel of Industry Experts from IIMB, ISB, FMS & more. Certificate on completion.

Course Instructor Maneesh Konkar

₹199.00

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