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Negotiation Skills Online Course

4 hours course for everyone. Learn Direction One's 5 Elements of Effective Negotiations. 1. Learn how better nego skills can triple your profits. 2 Positions vs Interests 3. 7 Steps to Strategy. 4. 22 Different tactics and counter-tactics. 5 Use TCO to Build Value. Negotiate while buying a car and house. Also 20 tips for Salary negotiations. Certificate on completion .


5
(195 ratings)
Course Instructor: Maneesh Konkar

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Course Intro by Faculty Maneesh Konkar

Sales & Marketing professionals who need to negotiate with their customers.

Business owners who need to negotiate with customers, vendors & employees.

Procurement teams who need to negotiate with vendors.

Salaried professionals negotiating a higher salary.

Course Coverage - Direction One's 5 Elements of Negotiations Skills

triple profits

How you can Triple your Profits 
strategy

7 Steps to Strategic Negotiations
tactics

21 Tactics and Counter-tactics
salary

Get 10-20% more in salary negotiations with HR
car

Save thousands of rupees when buying a car
house

Save Lakhs of Rupees when buying a house
salary negotiations


Get 10 to 20% more in Salary Negotiations with HR

20 different tactics. Ask for a range, decide a walk away salary, build skills that are missing in the company, be persistent on certain parameters and more


What People Say

Shashikanth Veeramala

Practical and Simple to Implement Steps on Negotiation

The course from the very beginning to the end teaches varied ways to negotiation. The simplicity of the messaging and and accompanying examples to deepen the understanding make this course a MUST do for all those involved in negotiations.
I thank Maneesh for taking pains to compiling this course.

Vishal Jhunjhunwala

practical insights into selling

I learnt many of the things thru the hard knocks way. However, feel more confident by attending this program.

Deep Gupta

MD - Future Group of Institutions - Bareilly UP

Saved Rs 50 Lakhs on vendor negotiations after doing this course. 

Ratings & Reviews

5 /5

195 ratings

184 reviews

5

98%

4

2%

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MP
Madhuri Pisipaty

5 months ago

Beneficial course for aspiring management professionals. Totally worthful for effective negotiation.
PK
Pranjul Khanna

5 months ago

I just wanted to share how impressed I was with the negotiation course. The content was incredibly insightful and genuinely well-explained, making negotiation concepts truly interesting, especially with all the real-life examples. I'm already confident that the practical techniques shared will significantly boost my negotiation skills in both my personal life and business dealings. Overall, an excellent course!
PK
Pranjul Khanna

5 months ago

I just wanted to share how impressed I was with the negotiation course. The content was incredibly insightful and genuinely well-explained, making negotiation concepts truly interesting, especially with all the real-life examples. I'm already confident that the practical techniques shared will significantly boost my negotiation skills in both my personal life and business dealings. Overall, an excellent course!




5 Negotiation secrets taught at Harvard Business School

car


Save thousands of Rupees when buying  a car





How to Handle an Aggressive Negotiator like Donald Trump

Course Curriculum

1 Subject

Negotiation Skills

36 Learning Materials

Skyrocket your Career with Direction One

Skyrocket Your Career with Direction One

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How to Solve the Case Studies

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Download the Direction One Android App now

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Join the Telegram Group

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Course Introduction

Intro - Negotiation Skills Online Course

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FREE

PPT - Power Negotiator

PDF
FREE

Element 1 - The Importance of Negotiations - 30.50 mins

Why Focus on profits - How a Minor Change in Price can have a Huge Impact on Profitability - 10 mins

Video
00:10:13

How Great Companies Play the Pricing Game - 11.25 mins

Video
00:11:26

Which Industries are able to do Value Selling - 8.25 mins

Video
00:08:40

Element 2 - Negotiating on Interests not Positions - 14.40 mins

Element 2 - Negotiating on Interests not Positions - 14.40 mins

Video
00:14:44

Element 3 - 7 Principles of Developing a Sound Negotiations Strategy - 62 mins

Principle 1 - Attitude of Win Win using Multiple Variables - 10.25 mins.

Video
00:10:28

Principle 2 - Keep your Pricing Flexible - 3.15 mins

Video
00:03:20

Principle 3 - Capacity Control - Adjust Pricing as Capacity Utilization Improves 7.10 mins

Video
00:07:12

Principle 4 - Risk Minimization 11.25 mins

Video
00:11:29

Principle 5 - Get the First Offer Right - 15 mins

Video
00:15:03

Principle 6 - Build Trust with an Assertive Negotiating Approach - 8. 20 mins

Video
00:08:25

Principle 7 - Approach Multiple Decision Makers 6.30 mins

Video
00:06:34

Element 4 - 21 Negotiating Tactics & Counter-tactics

Tactic - 1 - Ask for More than you can hope to get. 5.20 mins.

Video
00:05:26

Tactic 2 - The Other Party's Offer is Awesome 3.02 mins

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00:03:09

Tactic 3 - Make a Ridiculous First Offer - 6.02 mins

Video
00:06:06

Tactic 4 - They keep insisting that you send in your offer first. 3.01 mins

Video
00:03:02

Tactic 5 - Higher Authority - My Boss will never agree to this - 4.55 mins

Video
00:04:57

Tactics 6 to 8 - They are Lying / Keep asking for No regret offer / they start very low 8 mins

Video
00:08:36

Tactics 9 to 11 / Good Cop Bad Cop / Personal Attacks / Discount now, get volumes later 9.40 mins

Video
00:09:42

Tactics 12 to 14 - Reluctant Seller Reluctant Buyer / No Budgets / Constant Grinding 10.40 mins

Video
00:10:40

Tactics 15 to 18 - Ego Issues / Competitive comparison / I am your friend - 8 mins

Video
00:08:00

Tactics - 19 to 21 Stuck with Purchase / When you are weak / Handle emotional people - 8 mins

Video
00:06:10

Element 5 - Developing a Strong Value Proposition for the Other Party 17.40 mins

Communicating value ina Negotiation / Solutions Selling 17.40 mins

Video
00:17:41

Handout - Investment Benefits Analysis

PDF

Workbook - Investment Benefits Analysis

PDF

Bonus - 20 Ways to do Awesome Salary Negotiations - 18 mins

20 ways to do Salary Negotiations - 18 mins

Video
00:18:38

Bonus - Save Money when Buying a Car & House - 16.15 mins

How I Negotiated with a Builder 4.30 mins

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FREE

9 Ways to Negotiate when Buying a Car - 11.45 mins

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FREE

Get your Certificate

Get your Certificate now

Continue your Learning

Skyrocket Your Career with Direction One

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Avail Exciting Offers on All courses

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7 Powerful tips to negotiate with builders

negotiation tactics and counter tactics


Strategy & tactics both are critical in Negotiations

7 Steps to Strategic Negotiations. 

21 Tactics & Counter tactics



If your salary is stuck, watch this.

Course Instructor

tutor image

Maneesh Konkar

47 Courses   •   14392 Students

I run Direction One Consulting from Mumbai, India. We do 3 things: 1. Sales, negotiations & Digital Marketing Training. 2. 1 on 1 Coaching & online courses in Sales & Marketing. 3. Create scorm compliant elearning modules for L&D teams in corporates. Am a BE from VIT, Pune (1991) & a PGDM from IIM Bangalore 1995. Corporate Trainer with Amazon, Tata Motors, Bajaj, ICICI, Legrand & more.



Boost your business with these 3 simple negotiation tips

Frequently asked questions

Q1 - What are the top 4 tips on how to negotiate salary
Do Your Research and Know Your Worth Before negotiating, research the current market salary range for your role to understand what you should expect. This preparation helps you set a realistic minimum acceptable salary (walkaway price) and negotiate confidently above that. 

 Build Your Case by Highlighting Value When discussing salary, focus first on the value you have added to the company and the team's achievements. This approach positions your request as justified and less about personal gain, increasing your chances of approval. Use a Pleasantly Assertive, Not Aggressive Approach Communicate your salary expectations calmly and professionally, avoiding aggressive tones or ultimatums. 

Being assertive yet polite fosters constructive dialogue and keeps negotiation channels open. Negotiate Beyond Base Salary Discuss non-salary benefits like signing bonuses, relocation allowances, or other perks that add to your compensation package. These perks can often be negotiated more flexibly and improve your overall remuneration.

Q2 - How to learn negotiation skills?
Participate in Structured Training Programs Enroll in workshops, seminars, or online courses that provide comprehensive lessons on negotiation techniques. These programs often include role-plays and simulations to practice real-life scenarios. 

Structured learning helps build foundational knowledge and increases your confidence. Practice Regularly in Everyday Situations Look for opportunities to negotiate in daily life, whether at work, with vendors, or in personal situations. 

Frequent practice sharpens your skills, helping you become comfortable with different negotiation styles. Over time, this experience teaches adaptability and strategy refinement. Develop Strong Communication and Listening Skills Effective negotiators clearly articulate their needs while actively listening to understand the other party’s perspective. This balance fosters trust and uncovers opportunities for mutual gain. Improving these skills enhances your ability to influence and reach agreements smoothly. 

Study and Analyze Past Negotiations Review your previous negotiation experiences to identify what worked well and what can be improved. Keeping a negotiation journal or discussing cases with mentors provides valuable insights. Reflecting on outcomes helps you avoid repeating mistakes and reinforces successful tactics. 

 Focus on Emotional Intelligence and Relationship Building Managing emotions during negotiation is crucial to staying composed and making rational decisions. Building rapport with the other party encourages collaboration over confrontation. Elevating your emotional intelligence leads to more productive and positive negotiation outcomes.

Q3 - What is the rule of 3 in negotiations?
What is the Rule of Three in Negotiations? 

•Prepare Three Prices Every time you enter a negotiation, you should be prepared with three different prices. This allows you to navigate the discussion flexibly and maintain control over the bargaining range. 

•Ideal Price This is the best possible outcome you aim to achieve from the negotiation. It represents your target or aspirational value that you ideally want to secure. 

•Opening Price The opening price should be set higher than your ideal price. This starting point provides room for concessions and effective negotiation tactics, helping you guide the discussion towards your ideal price. •Walkaway Price This is the minimum price below which you will not agree to the deal. If negotiations reach this point without agreement, it’s better to walk away than accept unfavorable terms.

Q4 - What is BATNA in negotiations?
What is BATNA? BATNA stands for Best Alternative to a Negotiated Agreement and is a key concept introduced by Harvard's negotiation program. It represents the most advantageous alternative course of action a negotiator can take if current negotiations fail. Knowing your BATNA gives you confidence and leverage because you understand your options outside the current deal. It serves as a benchmark against which any proposed agreement should be evaluated. 

Strong BATNAs empower negotiators to walk away from unfavorable deals and negotiate from a position of strength. Assessing both your own BATNA and that of your counterpart is crucial for effective negotiation strategy. Salaried Employee with a Job Offer Interviewing for Another Role An employee currently employed has already secured a job offer from one company but is interviewing with another potential employer. Knowing the offer in hand provides a strong BATNA, allowing the employee to negotiate salary, benefits, or other terms confidently with the second company. 

If the second employer’s offer is not competitive or satisfactory, the employee can fall back on the existing offer without pressure to accept unfavorable terms. Business Negotiating with Multiple Suppliers A company seeking to purchase raw materials receives price quotes from several suppliers. The best alternative to a negotiated agreement for the company is the quote from the next-best supplier if negotiations with their preferred supplier break down. 

This BATNA enables the company to push for better prices or improved conditions knowing they have viable alternatives available, reducing dependency on any single supplier. Freelancer Negotiating Project Fees with a Client A freelancer discussing project fees with a potential client has other pending projects or clients lined up, which represent their BATNA. 

If the client’s fee offer is below the freelancer’s acceptable threshold, they can confidently decline and direct their time to these alternative projects. Having a strong BATNA allows the freelancer to negotiate contracts without desperation, ensuring fair compensation for their work.

Q5 - What are the top negotiation skills all professionals can benefit from?
Effective Communication Clear and concise communication is fundamental to successful negotiation. It involves articulating your needs and expectations while also being able to listen actively. By understanding the other party's perspective, you can tailor your approach and find common ground. Communication also helps clarify terms, reducing misunderstandings. Good communication fosters trust and paves the way for mutually beneficial agreements.

 Emotional Intelligence Managing emotions during negotiations is crucial for maintaining control and professionalism. Emotional intelligence enables you to read the emotions of others and respond appropriately. It helps in defusing tension and building rapport. This skill allows negotiators to channel emotions constructively rather than letting them derail discussions. Being empathetic encourages cooperation and positive outcomes. 

 Planning and Preparation Thorough planning includes researching all aspects of the negotiation and understanding your objectives. Knowing the best alternatives (BATNA) and potential concessions strengthens your position. Preparation also involves anticipating possible counterarguments and preparing responses. Strategic planning helps you stay focused during negotiations and avoid impulsive decisions. Well-prepared negotiators exhibit confidence and credibility. 

 Problem-Solving Ability Negotiations often require finding creative solutions that satisfy both parties. Strong problem-solving skills help identify interests behind positions and explore options for mutual gain. This approach shifts the focus from contention to collaboration. Problem-solving ensures that agreements are sustainable and beneficial in the long term. It also helps overcome impasses and reach consensus efficiently. 

 Flexibility and Adaptability Negotiation dynamics can change rapidly based on new information or changing priorities. Being flexible allows you to adjust your approach and explore alternative paths. Adaptable negotiators can pivot strategies without losing sight of their goals. Remaining open-minded encourages innovative agreements and reduces deadlocks. Flexibility also helps maintain positive relationships regardless of outcome.

Q6 - How can Direction One's Negotiation Skills Course benefit me?
Increase Your Earning Potential Learn negotiation strategies that can help secure 10-20% higher salary increments. The course provides practical tactics to confidently negotiate better compensation in job offers and performance reviews. 

 Save Significant Money on Big Purchases The course teaches negotiation skills applicable to important personal purchases like cars and apartments. By applying these techniques, learners have reported saving lakhs of rupees on major transactions. 

 Comprehensive, Practical Curriculum Covering 21 negotiation tactics and counter-tactics, the course equips you with a versatile skill set for various professional and personal scenarios. The eight-step structured approach guides you from preparation to closing deals. 

Learn from Industry Experts The course is taught by experienced faculty including Maneesh Konkar, who brings real-world insights from working with top companies like Tata Motors, HUL, and others. His proven methods are grounded in practical success. 

 Flexible Online Learning with Certification Get lifetime access to recorded lessons that allow you to learn at your own pace. Successful completion grants a certificate, showcasing your enhanced negotiation capabilities to employers or clients. 

 Boost Confidence and Career Growth Negotiation is a critical professional skill affecting career progression and business success. Mastering it increases your influence and opens doors for leadership roles and business opportunities.

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Negotiation Skills Online Course

4 hours course for everyone. Learn Direction One's 5 Elements of Effective Negotiations. 1. Learn how better nego skills can triple your profits. 2 Positions vs Interests 3. 7 Steps to Strategy. 4. 22 Different tactics and counter-tactics. 5 Use TCO to Build Value. Negotiate while buying a car and house. Also 20 tips for Salary negotiations. Certificate on completion .


5
(195 ratings)
Course Instructor: Maneesh Konkar

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